Congtai Huofenzi V10 Embalatge de botelha de licor by Wen Liu

Congtai Huofenzi V10 Embalatge de botelha de licor by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Aur in Dissènh d'Embalatge Competition Category.

AurEmbalatge· 2026

Congtai Huofenzi V10 Embalatge de botelha de licor

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award d'Aur Winner in Embalatge Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi V10 Embalatge de botelha de licor

Congtai Huofenzi V10 es un disenh d'embalatge per un baijiu de qualitat superiora, e es la primièra edicion tematica del zodiac dins la seria Huofenzi V. L'illustracion de la botelha mòstra una sèrp atirada per l'aròma del baijiu Congtai, que viatja de luènh e se transforma aprèp aver begut. La sèrp se corba en forma de V que se mescla amb lo lògo de la seria. De motius moleculars e de levadura, de ris e de motius tradicionals son teissuts dins lo còs de la sèrp. L'illustracion es aplicada sus la botelha de veire per un procès de cuècha de decalcomania. La botelha mesura 105 per 105 per 308 millimètres.

The Recognition

About the A' Design Award d'Aur

Congtai Huofenzi V10 Embalatge de botelha de licor a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Congtai Huofenzi V10 Embalatge de botelha de licor siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Congtai Huofenzi V10 Embalatge de botelha de licor crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
Dimensions & Packaging: 105mm×105mm×308mm
Tags: Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
Production Technology: Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
Design Challenge: The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Research: The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
Inspiration: Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
Project Duration: Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co.
Operation Flow: The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Team Members: Wen Liu
Rui Zhou
Zhuowei Zhang