Wudang Blessing Identitat Visuala by Yao Wu

Argent Publicitat · 2026

Wudang Blessing Identitat Visuala

by Yao Wu

A' Design Award d'Argent 2026 in Publicitat
CLIENT: Wudang Mountain Culture and Tourism Development Group Co., Ltd.
Estimated Number of Design Views: 15,381
Verification code 8AA9DA6A23 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Wudang Blessing Identitat Visuala

Wudang Blessing es un sistèma d'identitat visuala creat per una marca de torisme cultural. Lo sistèma reïnterprèta de figuras culturalas taoïstas, coma l'Emperaire Zhenwu, los Cinc Dieus de la Riquesa, Fu Lu Shou e la benediccion dels estudis de Taizi Slope, dins un estil illustrat contemporanèu. La tipografia intègra las corbas de las montanhas dins los traches. Los motius son modulars, e los grafismes vectorials s'adaptan de las cartas de visita fins als panèls publicitaris. Dos mòdes de color son prepausats, CMYK per l'estampatge e RGB pels ecrans. Lo sistèma unificat remplaça d'imatges dispersats e sosten los produches, l'embalatge e los mèdias digitals.

About the A' Design Award d'Argent

Wudang Blessing Identitat Visuala a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Wudang Blessing Identitat Visuala siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Wudang Blessing Identitat Visuala es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Press Kit

Unique Properties: Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
Dimensions & Packaging: Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
Tags: Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
Production Technology: Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
Design Challenge: Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
Research: Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
Inspiration: Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
Project Duration: The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
Operation Flow: Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
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