Tao Hua Ji Embalatge de bóstia de regal per Zhou Jingkuan

Lo dissènh Tao Hua Ji Embalatge de bóstia de regal per Zhou Jingkuan es un laureat autfo estimfo del prestigfo 2026 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2026

Tao Hua Ji Embalatge de bóstia de regal

per Zhou Jingkuan

Client : Dong'e E Jiao

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

17,093

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Tao Hua Ji Embalatge de bóstia de regal

Tao Hua Ji es un disseny d'embalatge de bóstia de regal per un petit repais qu'ajuda a norir la pèl e qu'es destinat a las femnas. Una flor de perseguièr ròsa en tres dimensions que s'espelís servís d'element visual principal, en rebatent lo nom de la marca e sos actius visuals. La dauradura e l'impression en relèu balhan als petals una textura estratificada que demòra visibla de luènh sus las estatgièras plenas dels magazins. Una manilha permet un transpòrt aisit, çò que fa que la bóstia conven plan per ofrir de regals. A l'interior, una jaça transparenta de PET es imprimida amb de motius e las caracteristicas principalas del produch.

La Reconoissença

A prepaus del A' Design Award d'Argent

Tao Hua Ji Embalatge de bóstia de regal a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Tao Hua Ji Embalatge de bóstia de regal siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Tao Hua Ji Embalatge de bóstia de regal es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Dimensions e Embalatge: 430*100*255mm
Etiquetas: TAO HUA JI
Tecnologia de Produccion: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Desaffo de Dissènh: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Recèrca: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Inspiracion: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Durada del Projècte: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Flux Operacional: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Brevets: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Membres de l'Equipa: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Crèdits d'Imatges: Zhou Jingkuan（Creator）