All Mies Packaging Embalatge per Relòtges de Poteta by Walmir Luz

All Mies Packaging Embalatge per Relòtges de Poteta by Walmir Luz is a highly esteemed winner of the very prestigious 2019 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2019

All Mies Packaging Embalatge per Relòtges de Poteta

by Walmir Luz

Client: All Mies

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner
Verify Award Status for #76499

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The Design

About All Mies Packaging Embalatge per Relòtges de Poteta

All Mies es un design d'embalatge per relòtges de poteta. La boita es bastida a partir d'una seguida de capas de carton, amb una descopadura en forma de relòtge al centre, ont repausa lo relòtge. Un fin elastic repausa dins de pichonas dentaduras e manten las capas ensemble. Un cobercle exterior enclau lo nucli e es gravat amb l'identitat de la marca. Lo cobercle se pòt far lisar o dobrir a partir d'una lengueta a l'arrièr. Quand l'elastic es levat, las capas se separan e daissan veire lo relòtge. La forma en capas s'inspira dels modèls topografics utilizats dins la fabricacion de maquetas.

The Recognition

About the A' Design Award de Bronze

All Mies Packaging Embalatge per Relòtges de Poteta a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que All Mies Packaging Embalatge per Relòtges de Poteta siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. All Mies Packaging Embalatge per Relòtges de Poteta satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging: Width 2-3/4" x Depth 5/8" x Height 11"
Tags: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration: October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC