Bronze Publicitat · 2019
Sheikh El Burger Identitat de Marca
- A' Design Award de Bronze 2019 in Publicitat
- CLIENT: Moataz Mohamed
- Estimated Number of Design Views: 18,027
- Verification code 2E6001789D · Verify this award
Colors
About Sheikh El Burger Identitat de Marca
Dins la cultura araba, lo mot « Sheikh » designa lo reng mai naut qu'om pòt atenher per sa gratitud, equitat, umilitat e capacitat de mairatge positiu. Es atal qu'avèm posicionat nòstra marca : una expression que nòstra cibla podiá identificar e dire literalament dins sa comunicacion quotidiana. Una expression que tradusís qualitat, patrimòni e liderança sul mercat.
About the A' Design Award de Bronze
Sheikh El Burger Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Sheikh El Burger Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Sheikh El Burger Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Press Kit
- Unique Properties
- What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
- Dimensions & Packaging
- - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper) - Tags
- Branding, logo design, logo branding, burger
- Production Technology
- I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
- Design Challenge
- How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
- Research
- In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership. - Inspiration
- I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
- Project Duration
- The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
- Operation Flow
- The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.
