Moutai Group's - Taiyuan ZHI Yuanyi Fonccion Primària: Empaquetatge de botelha de licor by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.
ArgentEmbalatge· 2020
Moutai Group's - Taiyuan ZHI Yuanyi Fonccion Primària: Empaquetatge de botelha de licor
by Li Zuo
Client: Wendao WD Creativity
A' Design Award d'Argent Winner in Embalatge Category
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- Verified Award Winner
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The Design
About Moutai Group's - Taiyuan ZHI Yuanyi Fonccion Primària: Empaquetatge de botelha de licor
Taiyuan ZHI Yuanyi es un design d'empaquetatge de botelha de licor creat per lo Grop Moutai. Lo design s'aluènha de l'estil Moutai establit e garda pas que la forma de botelha coneguda, qu'es agrandida e facha mai nauta. L'aiga es lo tèma central, puèi que lo licor es descrich coma una aiga que pòrta d'emocion. La superfícia mòstra un motiu d'aiga de mar e de penal tirat de las raubas oficialas ancianas, amassa amb de motius tradicionals de bon aür. Las ondas, las pèiras drechas e los nívols sugerisson la felicitat e la longa vida. La decoracion es cuècha sus la botelha de veire.
The Recognition
About the A' Design Award d'Argent
Moutai Group's - Taiyuan ZHI Yuanyi Fonccion Primària: Empaquetatge de botelha de licor a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Moutai Group's - Taiyuan ZHI Yuanyi Fonccion Primària: Empaquetatge de botelha de licor siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Moutai Group's - Taiyuan ZHI Yuanyi Fonccion Primària: Empaquetatge de botelha de licor es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
- Team Members
- Creative Design：lizuo
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