The Soul of Maotai Flavour Wu Empaquetatge d'Ampolla de Licor by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.
ArgentEmbalatge· 2020
The Soul of Maotai Flavour Wu Empaquetatge d'Ampolla de Licor
by Li Zuo
Client: Wendao WD Creativity
A' Design Award d'Argent Winner in Embalatge Category
- 18,455
- Verified Award Winner
- Verify Award Status for #86639
The Design
About The Soul of Maotai Flavour Wu Empaquetatge d'Ampolla de Licor
Wu es un dissenh d'empaquetatge per un licor de sabor Maotai de nauta gama. L'ampolla a la forma d'una gota de liquid, çò qu'exprimís l'idèa que lo licor a l'interior es una esséncia refinada. La susfàcia de veire es esmalhada e lo logotip es daurat. La bóstia exteriora es facha de fusta naturala talhada amb un motiu de grana d'aiga, que fa resson a la forma de l'ampolla e se pòt reciclar. S'es emplegat un mòtle de veire talhat en fusta dins la produccion. L'ensemble complet mesura 260 mm de largor, 140 mm de prigondor e 300 mm de nautor. Lo disenh ajuda los crompaires a comprene lo caractèr del licor.
The Recognition
About the A' Design Award d'Argent
The Soul of Maotai Flavour Wu Empaquetatge d'Ampolla de Licor a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que The Soul of Maotai Flavour Wu Empaquetatge d'Ampolla de Licor siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. The Soul of Maotai Flavour Wu Empaquetatge d'Ampolla de Licor es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
- Dimensions & Packaging
- 260 mm wide, 140 mm deep and 300 mm high
- Tags
- Maotai , Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Wood carved glass mold
- Research
- To study the water form deduced by wood and to develop water drop bottles by glass
- Inspiration
- The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape. - Project Duration
- The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
- Team Members
- Creative：lizuo Design：lizuo
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
