Africolor Festival Festival Rikch'ay Identidad by Manuela Bonnet

Africolor Festival Festival Rikch'ay Identidad by Manuela Bonnet is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2021

Africolor Festival Festival Rikch'ay Identidad

by Manuela Bonnet

Client: Africolor

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Africolor Festival Festival Rikch'ay Identidad

Africolor Festival nisqaqa, Paris llaqtapi ruwakuq takiy raymip kimsa chunka watan hunt'asqanpaq rikch'ay identidad kasqanmanta ruwasqa kanku. Kay diseñoqa "resonancia" nisqa yuyaymanta hina ruwasqa, chaymi rikuchin festivalqa pachakunapi hinaspa llaqta suyukunapi t'ikrarispa purisqanta. Huk letra pukllayqa, sutip letrankunata kuchun hinaspa kutin-kutin churan, chaywanmi huk kallpasapa takiy hina rikch'ariq kaqta ruwan. Identidadqa sut'i, ch'uya, achkha llimp'iyuq hinaspa kusikuyniyuq kan. Anunciop qillqasqan iskay kaqllatapuni hina llimp'iywan lluqsin, hukqa puka, hukñataq q'umir. Kaqlla rikch'ay sistemataqmi churakun folletokunapi, willakuy papelkunapi, subway anunciokunapi, banderakunapi, tote bolsakunapi hinaspa social media publicacionkunapipas.

The Recognition

About the A' Design Award Burunsi Premiu

Africolor Festival Festival Rikch'ay Identidad A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Africolor Festival Festival Rikch'ay Identidad sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Africolor Festival Festival Rikch'ay Identidad mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
Dimensions & Packaging: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
Tags: #musicfestival #africolor #graphicdesign #typography #visualidentity
Production Technology: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
Inspiration: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
Project Duration: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
Image Credits: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet