Clarity Kaq Ruray by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2021

Clarity Kaq Ruray

by Jeffery Fulton

Client: Clarity Innovations

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #122345

View at A' Design Award Press Release Award Badge

Colors

The Design

About Clarity Kaq Ruray

Clarity nisqaqa huk teknolohia empresapaq rurasqa corporativo identidadmi. Kay logoqa iskay kodishikuypi servichikuq unanchakunata tantachin, huk kimsa kʼuchuyuq figurapi churasqa, ñawpaqman puriyta rikuchispa. Yana anqas rikchʼayqa confianzata rimarin, chayri qʼapaq anqas rikchʼayqa teknolohiataña rikuchin. Neo Sans nisqa qillqa rikchʼayqa musuq pacha rikuriyniyuqmi, chaymi logoq muyuriq kʼuchunkunawan allinta tinkun. Gradientekuna, mana sutʼi figurakunapas mana apaykachasqachu, chaymi identidadqa sasa mana figurakunapi, kodishikuypi servichikuq unanchakunapipas hatun tarikun. Kay identidadtaqmi empresaq rantinankunapipas churasqa kachkan.

The Recognition

About the A' Design Award Burunsi Premiu

Clarity Kaq Ruray A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Clarity Kaq Ruray sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Clarity Kaq Ruray mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release