Raageshwari Kandaswamy nisqap Jalebi Marka Rikcharichiy diseñon

Raageshwari Kandaswamy nisqap Jalebi Marka Rikcharichiy diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2022 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruShuyu· 2022

Jalebi Marka Rikcharichiy

Raageshwari Kandaswamy rurasqa

Mañakuq: MIT Institute of Design

Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq

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Taripasqa Premio Atipaq

#126528 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Jalebi Marka Rikcharichiy nisqamanta

Jalebi nisqaqa huk kunan pachapi rakikuy hielo mikhuy markapaq marka rikcharichiynin. Kay hielo mikhuykunaq miski rurunkunaqa hindiya llaqtaq ñawpa miskinkunamanta hurqusqa kanku. Rikchariynin estilonqa ñan purispa periodiko qipipi miskikunata hinallataq mikhunakunata rantikuq runakunamanta rikch'arin. Logonqa J qillqamanta hinaspa jalebi kururusqanmanta lluqsimun. Qillqa ruraynin, llimp'in hinallataq contrastenqa kay rikcharichiyman huk riqsisqa hinaspapas kunan pacha kaqta quyunku. Kay rikcharichiyqa vasokunapi, mikhuna qillqasqa qarakunapi, wayaqakunapi hinaspa uyachakuykunapi churasqa kachkan huk kikin rikch'ayta rikuchinanpaq. Mikhuna qillqasqa qarataqa patapata rurasqa kachkan, ñawpaq patanqa qhawarikuq q'illu qarapin, chaymi tukuy ayllukunaq huk tinkusqan rikch'arichin.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Jalebi Marka Rikcharichiy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Jalebi Marka Rikcharichiy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Jalebi Marka Rikcharichiy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Tupukuna & P'istuy: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Etiquetakuna: Brand Identity, Logo, Identity Design, Ice cream
Ruway Tecnología: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Diseño Sasachakuy: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
T'aqwiy: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Kallpachay: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Llamk'ay Pacha: The project started in September 15 as a part of college project and finished in October 3rd.
Purichiy Puriy: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.