Reconstruct Cartelkuna Ñawpaq Ruway by Haku Wang

Reconstruct Cartelkuna Ñawpaq Ruway by Haku Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2022

Reconstruct Cartelkuna Ñawpaq Ruway

by Haku Wang

Client: Common Space

A' Design Award Fierru Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #132890

View at A' Design Award Press Release Award Badge

Colors

The Design

About Reconstruct Cartelkuna Ñawpaq Ruway

Reconstruct nisqaqa huk cartelkuna huñusqam, ayllupura kutin tinkunanpaq kallpachaq. Ñawpaq cartelqa dibujo hunt'ay hinaspa qhatuykachiyta llamk'achin, huk llakisqa runata rikuchinanpaq. Iskay ñiqin cartelqa huk kaxa figurata ruwan, cámara nisqap unanchan hina, hukña tiempo kutiy pachata qillqarqan. Kimsa ñiqin cartelqa "Gambiered Canton Gauze Zongzi" nisqap figurantam sirakunawan, k'uchunkunawan (rectángulos) mast'arin; kay sirakunataqmi runamasi tinkuykunatapas rikuchin. Cartelkunaqa A2 sayaypi papelpi imprimisqam, chaymantapas digital rikuchiyninpaq hinaspa redes sociales-pi kuyuchisqa (animado) versionninkunapaqpas allichasqa kanku.

The Recognition

About the A' Design Award Fierru Premiu

Reconstruct Cartelkuna Ñawpaq Ruway A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Reconstruct Cartelkuna Ñawpaq Ruway sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Reconstruct Cartelkuna Ñawpaq Ruway yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set of posters was designed for advocating the importance of re-connection among community in the post-epidemic era. The first poster uses graphic filling and stacking to represent an anxious person facing the epidemic. The second constructs a special box as a symbol of a camera, which documents the critical moment of changes. The third reconstructs the shape of Gambiered Canton Gauze Zongzi through lines and rectangles. These lines also symbolize the connection between people.
Dimensions & Packaging: The posters are normally printed in A2 size, 420 x 594 mm. They are printed on Takeo Saigen paper, 200g. Also these posters are produced for digital displays (1080 x 1800 px).
Tags: Graphic Design, Poster, Illustration, Typography, Campaign, Community, Reconstruction, Reconnection
Production Technology: The posters were created by designer with Adobe Illustrator, Affinity Designer and Adobe After Effects software.
Design Challenge: The challenge of this project is to find the principle of things and reconstruct a new way of perceiving the world using graphic design methods.
Research: The research of this design is based on constructivism and Kandinsky’s Points and Lines to Plane, exploring the essence of substances through the study of the composition of the world and reconstructing a new way of perceiving the world.
Inspiration: Since the outbreak of the epidemic, people have been forced to live in small-scale communities and are under tremendous mental pressure. The design, which was inspired by Kandinsky’s research on points, lines, planes and colors, aims to build a new bridge between thinking and vision. With the use of these fundamental elements, it reconstructs a new way of perceiving the world and arouses people’s urge to interact and communicate.
Project Duration: The project has started since September 2021 in Foshan.
Operation Flow: The posters are designed as for print production and for digital purposes. They are designed for the community displays, arousing viewers’ interest, and then directing them to participate the activities and follow the official account of the organization to get the details. They are also for digital promote campaign. On social media, these posters are transformed into animated graphics.