Gorgeous Frontier Highway Marka Rikch'aynin by Zhuang Li

Gorgeous Frontier Highway Marka Rikch'aynin by Zhuang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2022

Gorgeous Frontier Highway Marka Rikch'aynin

by Zhuang Li

Client: China National Highway G331

A' Design Award Fierru Premiu Winner in Shuyu Category

10,293

Verified Award Winner

Verify Award Status for #139017

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gorgeous Frontier Highway Marka Rikch'aynin

Sumaq Qhawana Ñan nisqaqa, G331 China Suyup Hatun Ñanninpaq ruwasqa marka rikch'ayninmi kan. Kay hatun ñanqa China suyup wichay muyuriyninta purin, Heilongjiang suyupi suni frontera ñanta ruwaspa. Kay diseñoq elementosninqa pachap rikch'ayninmanta, qurakunamanta, hatun ñanmantawan hurqusqa kanku. Huk kuska muyu (semicírculo) hallp'ap rikch'ayninta rikuchin, huk raphi qurakunata rikuchin, huk siq'iñataq hatun ñanta rikuchin. Kay elementoskunaqa tantasqa kanku, ñawpa pachap kawsayninta kunan pacha graficoq rikch'ayninwan tupachinankupaq. Kay rikch'aynin ñanpa tawa pachakunata (temporadaskunata) hinallataq kawsayllaña llaqtakunap kawsayninta rikuchin.

The Recognition

About the A' Design Award Fierru Premiu

Gorgeous Frontier Highway Marka Rikch'aynin A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Gorgeous Frontier Highway Marka Rikch'aynin sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Gorgeous Frontier Highway Marka Rikch'aynin yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
Inspiration: The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
Team Members: Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang

Read the Press Release