Una Luna Mizk'i Q'illayta Waqaychana by Olga Takhtarova

Una Luna Mizk'i Q'illayta Waqaychana by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2022

Una Luna Mizk'i Q'illayta Waqaychana

by Olga Takhtarova

Client: Sot B&d

A' Design Award Fierru Premiu Winner in Pilluchina Category

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Verified Award Winner

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Colors

The Design

About Una Luna Mizk'i Q'illayta Waqaychana

Una Luna nisqaqa mikhuna waqaychana kaqmi, allin sumaq frutas mizk'ikunapaq, Italia yana chukulatiwan qhillichasqa. Iskay q'ipikuna ruwakurqan, "Cherry Garden" (Guinda Muya) sutiyuq hinaspa "Roses and Grapes" (Rosas hinaspa Uvas) sutiyuq, sut'i Ukraniamanta harawikunamanta hurqusqa. Sapa q'ipipas huk t'ikrasqa illustraciontam apan, huk-huklla kaqkunamanta tantasqa, hinaspa sapa series-pi frutakuna kutin-kutin rikhurin composición ukhupi. Yana qhipa hinaspa pisilla qillqasqa kunan pachapi kaq hinaspa sumaq rikch'aytam qun. Q'ipikunaqa offset teknologiawanmi imprentasqa, mate varniswan hinaspa anti q'illay (cobre) fuiluwan chaninchasqa akllasqa detallekunapi.

The Recognition

About the A' Design Award Fierru Premiu

Una Luna Mizk'i Q'illayta Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Una Luna Mizk'i Q'illayta Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Una Luna Mizk'i Q'illayta Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
Dimensions & Packaging: 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm
Tags: Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
Production Technology: All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
Design Challenge: One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
Research: The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
Inspiration: Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
Project Duration: This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
Operation Flow: The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance