Victor Weiss Ñawpaq Ruray: Rikcharisqa Identidad by Victor Weiss

Victor Weiss Ñawpaq Ruray: Rikcharisqa Identidad by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2023

Victor Weiss Ñawpaq Ruray: Rikcharisqa Identidad

by Victor Weiss

Client: Victor Weiss

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Verified Award Winner
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Colors

The Design

About Victor Weiss Ñawpaq Ruray: Rikcharisqa Identidad

Qillqa Simichaykuna: Victor Weiss nisqaqa huk diseño studio-paq rurasqa rikcharisqa identidad kan. Logo-qa monograma kaspa, V hinaspa W qillqakunata tupachin, serif estilo pukyusqa kaqpi. Marca patrón-qa Be Exclusive nisqa sut'inchaymanta qillqakunata hurqusqa, hinaspa organico, ancha ch'aqway ruwaypi mast'arisqa, pukyusqa qillqakunatawan hunt'asqa qillqakunatapas chaqrusqa. Imprimisqa kaqkuna: negro papelpi negocio tarjetakuna hinaspa postal ruraykuna, letterpress-wan rurasqa hot stamping-wan, hinaspa wax sello-wan wisq'asqa. Kay identidad-qa sumaq allín kaqta hinaspa exclusividad-ta rikuchinanpaq ruwasqa karqan.

The Recognition

About the A' Design Award Burunsi Premiu

Victor Weiss Ñawpaq Ruray: Rikcharisqa Identidad A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Victor Weiss Ñawpaq Ruray: Rikcharisqa Identidad sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Victor Weiss Ñawpaq Ruray: Rikcharisqa Identidad mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand identity was developed to inspire a high level of sophistication. Most of the studios projects are somewhat related to elegant, high class projects. The logo is a monogram with the combination of the letters V and W in a classy serif outlined fashion. The brand pattern was created by taking the letters of the slogan design "Be Exclusive." and spreading them out in a organic, almost random order. Playing with outlined and filled out properties.
Dimensions & Packaging: Business Card
Format 8.5 x 5cm
2x0 colors, printed in letterpress
+ 1x0 colors, hot stamping
Paper (Pop Set Black, 650g/m2)
Printing (2x0 colors, letterpress + 1x0 colors, hot stamping)

Wax seal
custom signet + wax sticks
1 wax stick
Handling and closing with wax + black envelope

Postal
format 23.5 x 17.1cm
1x0 colors, printed in letterpress
Paper (Pop Set Black, 360g/m2)
Envelope | Paper (Pop Set Black, 180g/m2)

Printed in the letterpress system with platinum model machines (platten press), German manufacture, 1945.
Tags: Branding, Visual Identity, Exclusive, VictorWeiss, Graphic Design, Letterpress, Fine Printing, Elegant, Classy, High End, Logo, Monogram, Minimalism,
Design Challenge: How to standout in a world with millions of other design studios and designers? One word, exclusivity. To create a brand that people would be excited to work with, clients will feel that they are "lucky" to engage with. A company that hand-picks its projects, and maintains a incredible high level standard portfolio. The most complex task of the project was to express this visually. But with a combination of black, white, gold, fancy textures, custom fonts, a powerful slogan and extream minimalism we were able to create something that delivers exactly what was briefed in the early stages of the project.
Research: The brand culture is to be organised and in control, leadership focused. The brand voice is lower speech, deep baritone. The brand experience is sophisticated, very professional and structured. The brand's archetype is The Ruler. The Ruler's purpose is to be a role model. Taking control and being motivated by maintaining high standards and priding itself on being a industry leader. They want to
create an environment of prosperity, security and stability. They are a big
believer that rules are meant to be kept and that policy and procedures
are necessary to maintain order.
Inspiration: Victor Weiss Studio is a high-end internacional design agency. The target audiance is medium-small companies and people with high purchasing power. The studio usually undertakes one or maximum two projects at a time, in order to give the clients the full exclusive attention and capacity into delivering extream high level designs. The visual identity had have the exclusive look and feel.
Project Duration: Victor Weiss Studio is based in Blumenau, a germanic colony city in South Brazil. The project iniciated in January 2020 and was launched in March 2020.