Jingting Mountain Scenic Area Marka Rikch'aynin by Zhejiang Gongshang University

Jingting Mountain Scenic Area Marka Rikch'aynin by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2024

Jingting Mountain Scenic Area Marka Rikch'aynin

by Zhejiang Gongshang University

Client: Anhui · Jingting Mountain Scenic Area

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #152983

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jingting Mountain Scenic Area Marka Rikch'aynin

Jingting Orqo Qhawana Pacha nisqaqa, huk marka rikch'aynin, Anhui suyupi (China llaqtapi) sut'ipuni qhawana pacha, hinallataq llaqtantin sach'a parkeypaq ruwasqa. Kay rikch'ayqa, sirwikamay ñawpa yachayta llimp'i wakichisqawan maskhaymi, hinaspa huk watukuyqa hukninlla llimp'isqa qillqata purisqahina kanan tiyan. Orqokunapa rikch'aynin, pukllana wasikunapa rikch'aynin, thak thak phuyukuna, sallqa manqhaykuna, hinallataq kay llaqtapi ruwasqa yuraq aqhawan q'umir teiwan llimp'i rimayman churasqa kanku. Suqta yanapaq unancha rikch'aykunam hatun unanchata yanapanku, kaykunataq askha kaqkunapipas churakuyta atinku. Kay ruwayqa ñawpaq huch'uy munaywan kaq rikch'aynintaqa kutichin, hinaspa kunan pacha rikch'ay yachaykunapaqpas allinmi kan.

The Recognition

About the A' Design Award Burunsi Premiu

Jingting Mountain Scenic Area Marka Rikch'aynin A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Jingting Mountain Scenic Area Marka Rikch'aynin sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Jingting Mountain Scenic Area Marka Rikch'aynin mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensions & Packaging: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tags: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Production Technology: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Research: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiration: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Project Duration: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Team Members: Designer: Kan Zhao