CZBank Youth Speech Contest Ruwana Kawsay: Ruray Rikchaynin Rimay Huñunakuypaq by Zhejiang Gongshang University

CZBank Youth Speech Contest Ruwana Kawsay: Ruray Rikchaynin Rimay Huñunakuypaq by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2024

CZBank Youth Speech Contest Ruwana Kawsay: Ruray Rikchaynin Rimay Huñunakuypaq

by Zhejiang Gongshang University

Client: CZBank

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Ruwana Kawsay: Ruray Rikchaynin Rimay Huñunakuypaq

Qillqasqa Simi: CZBank Wayna Rimay Atipanakuy nisqaqa CZBank bancop wayna kaqkunapaq wata pisqa kaq rimay huñunakuypaq ruwasqa hatun rikchaynin kachkan. Kay atipanakuypa yuyayninqa saphikuna hina kawsay yachayta chaskikuspa aswan allin kawsayta ruwayqa kachkan. Kay ruraypeqa rimana mikrofonota sacha saphikunawan tinkichin, kimsa hawa suyu siq'i rikchaypi. Tinkisqa rikchaykuna, qhaway atiy materiakuna ima kawsay yachaypa saqiychisqan rikuchinku. Kay rikchayqa huñunakuypa qillqasqa willakuyninkunaman, rimana kaqman, hawapi willakuyninkunaman ima mast'arisqa kachkan, chaymi media, kawsayllapi rikuchiy (livestreaming) hinaspa chay pachallapi llamk'anapaqpas allin kanan.

The Recognition

About the A' Design Award Burunsi Premiu

CZBank Youth Speech Contest Ruwana Kawsay: Ruray Rikchaynin Rimay Huñunakuypaq A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. CZBank Youth Speech Contest Ruwana Kawsay: Ruray Rikchaynin Rimay Huñunakuypaq sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. CZBank Youth Speech Contest Ruwana Kawsay: Ruray Rikchaynin Rimay Huñunakuypaq mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao