Sanat Rikch'ay Sut'inchay Diseño by Tamer El-Menyawi

Sanat Rikch'ay Sut'inchay Diseño by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2024

Sanat Rikch'ay Sut'inchay Diseño

by Tamer El-Menyawi

Client: Tamer El-Menyawi

A' Design Award Fierru Premiu Winner in Shuyu Category

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Verified Award Winner

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Colors

The Design

About Sanat Rikch'ay Sut'inchay Diseño

Sanat nisqaqa huk rikch'ay sut'inchaymi, ukhu ruraq hinaspa allichaq empresapaq diseñosqa. Kay diseñoqa minimalismo hinaspa abstracción nisqapi sayarin. Sumaq siq'ikuna S qillqata musuq kaqmanta rurayninwan ruwanku. Qori-kuska (golden ratio) nisqaqa kay siq'ikunapa proporcionninta pusan. Huk tullpu, askha tunopi, tukuy rikch'ay sut'inchaypi llamk'achisqa kachkan. Chay pisichasqa rurayqa empresap willakuyninta sut'ita hinaspa cheqanmanta rikuchiyta munan. Rikch'ay sut'inchayqa empresap rikchaynin hinaspa diseño ruraynintapas rikuchin. Kay proyectoqa iskay simana purawmi, 2020 watapi Hatun Puquy killapi (febrero) tukusqa karqan.

The Recognition

About the A' Design Award Fierru Premiu

Sanat Rikch'ay Sut'inchay Diseño A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Sanat Rikch'ay Sut'inchay Diseño sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Sanat Rikch'ay Sut'inchay Diseño yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.