Seawool Marka Proyektu by Chungsheng Chen and Eddie Wang

Seawool Marka Proyektu by Chungsheng Chen and Eddie Wang is a highly esteemed winner of the very prestigious 2024 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2024

Seawool Marka Proyektu

by Chungsheng Chen and Eddie Wang

Client: Tainan University of Technology/Product Design Deparment

A' Design Award Fierru Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #160731

View at A' Design Award Press Release Award Badge

Colors

The Design

About Seawool Marka Proyektu

Kay markaqa p'achata wiñaypaq kawsayta hukllachin, musuqmanta rurasqa qocha sisi qarankunata profesional técnicakunawan, estilowan sapa p'unchaw kawsayman churaspa. Logonqa hatun qillqakunapi rikuchisqa, sapa kuti musuqyachiy yuyayta simbolizaspa, iskay "o" qillqakunan muyuriq wiñaypaq kayta representan, mana tukukuq musuqyachiyta riqsichispan. Llapan ruwayqa sumaqlla kayta qawachin, modamanta allin kaymanta maskakuyta representaspa. Estandar qillqan olas nisqamanta wichaymanman puriymanta elementokunata hukllanpin, Pachamamaman yupaychayninta sapa kuti ñawpaqman puriyninta rikuchispan. Kay markaqa kallpayuq, musuq yuyayniyuq, umalliqpas modapi pacha waqaychay ruwaykunapipas.

The Recognition

About the A' Design Award Fierru Premiu

Seawool Marka Proyektu A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Seawool Marka Proyektu sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Seawool Marka Proyektu yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
Dimensions & Packaging: SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey.
Tags: Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
Production Technology: The Branding project all done in Adobe Illustrator and Photoshop software.
Design Challenge: The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
Research: Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
Inspiration: The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
Project Duration: The Branding project commenced in Sept.2022 and concluded in May,2023.
Operation Flow: The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
Patents: Trademark: Creative Tech Textile Co., Ltd.
Team Members: ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC.
Image Credits: All images copyright: Acdesign Associates International Co.,Ltd.