The Impression of Feixi Cartel by Feixi Digital Culture and Media

The Impression of Feixi Cartel by Feixi Digital Culture and Media is a highly esteemed winner of the very prestigious 2024 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2024

The Impression of Feixi Cartel

by Feixi Digital Culture and Media

Client: Feixi Digital Culture and Media

A' Design Award Fierru Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #160807

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Impression of Feixi Cartel

Feixi-p Rikcharin nisqaqa huk cartelmi, Feixi Llaqta suyup identidadninta rikuchinapaq ruwasqa. Feixi nisqa Chinapa qillqasninqa chawpi kaq rikuy elementonmi, calligrafía estilopi qillqasqa. Ñawpaq qillqap llanthunpi kunan pachapi ruwasqa architectura hinaspa musuq allin ruwaykuna rikuchikun, hinan chakakuna, ancha utqha ferrocarrilkuna hinaspa wasikuna. Iskay kaq qillqap llanthunpi ñawpa pacha wasikuna hinaspa unay pachamanta kawsay cultural lugarkuna rikuchikun. Calligrafíaqa makiwan qillqasqan, chaymantataq imagen editar software nisqawan akllasqa imagenkunawan huñusqa. Cartelqa 297 chunka iskay pachak qanchisniyuq milimetro hinaspa 210 milimetro tupuyniyuqmi.

The Recognition

About the A' Design Award Fierru Premiu

The Impression of Feixi Cartel A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. The Impression of Feixi Cartel sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta The Impression of Feixi Cartel yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese character "Feixi" serves as the central visual element, presented in a bit of artistic calligraphic form. The silhouette of the character "Fei" reflects the influence of modern architecture and iconic developments in Feixi County, while the silhouette of the character "Xi" represents the ancient buildings with historical and cultural imprints. This form of representation evokes a shared impression of the city among both locals and nonlocals, fostering a sense of emotional connection in the community.
Dimensions & Packaging: 297mmX210mm
Tags: Printed, Poster, Feixi, Design, Impactful, Visual
Production Technology: Once the creative direction and visual presentation strategy are confirmed, a calligraphic typeface is first created in a hand-drawing form. Representative elements are then selected and transformed into images, which are seamlessly integrated into the font design to ensure a coherent style. Pro image editing software is used to compose the layout, thereby enhancing visual layers and ensuring a smooth reading experience.
Design Challenge: The biggest challenge encountered in the design phase is to evoke emotional resonance and recognition from both new and long-time residents of Feixi at first glance. The key factor to achieving this lies in selecting the appropriate visual elements. For new residents, modernization and rapid progress are the aspects to highlight; for long-time residents, he deep historical and cultural legacy should be honored and exhibited.
Research: Feixi is home to some notable landmarks, including the Jinzhai Road Double A Daqiao Taohua Science and Innovation Valley Industrial Park. Among these, the Jinzhai Road Double A Bridge, a crucial transportation junction, was put into operation on June 2023. What the character “Xi” incorporates is significant historical and cultural sites of the county, such as the Sanhe Ancient Town and the former residence of Liu Ming, the first governor of Taiwan, both rich in history spanning over 2,500 years.
Inspiration: Feixi County has a time-honored historical and cultural legacy, but economic pressures drove many young individuals to seek employment elsewhere. However, the local economy has been driven to the fast lane in recent years. The introduction and development of industries have not only boosted economic progress, but also brought about drastic changes within the city. The design team aimed to visually document these perceptible urban changes.
Project Duration: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and physical platforms, including bus stop ads in Feixi County.
Operation Flow: Upon the finalization of the design, the posters are placed on online and physical media platforms for public exposures. The inclusion of typical silhouette patterns, such as bridges, high-speed railways, and buildings, is visually associated with the title "Feixi”. These elements are crucial for effectively conveying information and conferring brand identity to the county.
Team Members: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu