Ruyi Dim Dong Tantawasi Marka Rikcharichiy by Hong Jia Min

Ruyi Dim Dong Tantawasi Marka Rikcharichiy by Hong Jia Min is a highly esteemed winner of the very prestigious 2025 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2025

Ruyi Dim Dong Tantawasi Marka Rikcharichiy

by Hong Jia Min

Client: Jijia Brand Creative Studio

A' Design Award Fierru Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #172952

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ruyi Dim Dong Tantawasi Marka Rikcharichiy

Ruyi Dim Dong nisqaqa huk tantawasipaq marka rikcharichiynin. Kay diseñoqa ñawpa t'antakuna ruwaymanta yachaykunata, Europa t'anta ruwaywan tinkuchin. Logotipoqa iskay Wichay Inti Lloqsimuy suyu unancha rikchaykunapi sayarin: mast'arisqa qillqa muyu, hinaspa huk chuya kicharisqa qullqi wasichakuy. "Ru" nisqa qillqap paña simp'ana raphinqa seda qillqa muyuman tukun, ñawpa saphimanta rikuchiq. "Yi" nisqa qillqaqa lluqi ñiqinta chinkachin, "Li" nisqa ch'impu saqisqata, kicharisqa qullqi wasichakuyman rikch'akuqta. Pino sach'ap raphin unanchan sellokunapi, wiksa watanakunapipas riqsichikun, allin kawsaypaq materialkunapi imprimisqa. Qullqi wasichakunaqa t'antakunata llaqtap kawsayninmanta suvenir hina rikuchin.

The Recognition

About the A' Design Award Fierru Premiu

Ruyi Dim Dong Tantawasi Marka Rikcharichiy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Ruyi Dim Dong Tantawasi Marka Rikcharichiy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Ruyi Dim Dong Tantawasi Marka Rikcharichiy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
Dimensions & Packaging: Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines.
Tags: Health, Creativity, Baking, Chinese, Oriental
Production Technology: The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
Design Challenge: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Research: Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
Inspiration: The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
Project Duration: Designed in September 2023 for Nanning, Guangxi, China
Operation Flow: Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
Patents: Copyrights belong to Hong Jia Min, 2023.
Team Members: Hong Jia Min
Image Credits: Hong Jia Min