Lin Shi, Yan Huang and Hongmei Wu nisqap Huashan Rock Art Festival Raymipa Rikuy Riqsichiynin diseñon

Lin Shi, Yan Huang and Hongmei Wu nisqap Huashan Rock Art Festival Raymipa Rikuy Riqsichiynin diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2026 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2026

Huashan Rock Art Festival Raymipa Rikuy Riqsichiynin

Lin Shi, Yan Huang and Hongmei Wu rurasqa

Mañakuq: Zhejiang Sci-Tech University

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

8,704

Taripasqa Premio Atipaq

#180050 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Huashan Rock Art Festival Raymipa Rikuy Riqsichiynin nisqamanta

Huashan Rumi Llimphisqa Raymiqa huk rikuy riqsichiy sistemam, Chongzuo llaqtapi, Guangxi, China suyupi huk kultura raymipaq rurasqa. Kay riqsichiyqa Huashan rumi llimphisqa kitimanta ñawpa siq'ikunata sasa mana kaq geometriya siq'ikunaman tikran. Yana yuraq llimphikunawan, chhapchisqa uyakunawan rumi qhaqusqakunata, para wayrawan mawk'ayasqa rumitawan yuyarichin. Kartelkunaqa kinray sayaq hina rurasqam kanku, huch'uy ñit'isqakunapaq hatun hawa rikuchiykunapaqpas. Ñit'isqa ruraykunaqa musuqmanta llamk'apusqa materialkunata, quramanta rurasqa tintakunatawan apaykachanku. Munasqaqa ñawpa saqiykunata kunan pacha qhawaqkunapaq ch'uyata, aypayllata ruraymi.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Huashan Rock Art Festival Raymipa Rikuy Riqsichiynin A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Huashan Rock Art Festival Raymipa Rikuy Riqsichiynin sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Huashan Rock Art Festival Raymipa Rikuy Riqsichiynin mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This project is a contemporary visual identity system for the Huashan Rock Art Festival, which transforms ancient pictographs into minimalist graphics using a black and white color scheme to evoke archaeological stone rubbings. Its strength lies in systematically balancing archaeological authenticity with modern visual communication, creating a universal and accessible visual language. The design establishes a new paradigm for cultural preservation through innovative design thinking, making ancient heritage dynamically relevant while preserving its spiritual essence.
Tupukuna & P'istuy: For design/small posters:

Horizontal (landscape): 370mm (width) x 210mm (height)

Vertical (portrait): 210mm (width) x 297mm (height)

For larger outdoor displays:

Horizontal (landscape): 1200mm (width) x 680mm (height)

Vertical (portrait): 600mm (width) x 900mm (height)
Etiquetakuna: Art Festival, Huashan, Exhibition Branding
Ruway Tecnología: The design employs principles of the International Typographic Style, utilizing a monochromatic palette and geometric simplification to translate ancient motifs into contemporary graphics. Textured treatments mimic weathered rock surfaces, while hierarchical arrangements on stacked stones replicate original ceremonial compositions. The digital-first approach ensures versatility across media, with physical applications incorporating recycled materials and plant-based inks to align with sustainable practices.
Diseño Sasachakuy: The greatest challenge was balancing archaeological authenticity with contemporary visual communication. Internally, we navigated historical complexities—interpreting 2000-year-old pictographs with limited contextual records—and social expectations of making heritage resonate across generations. Externally, constraints included materializing the design sustainably (sourcing recycled materials, plant-based inks) and ensuring digital adaptability while preserving the tactile essence of rock art. Overcoming these required a methodology that transforms ancient motifs into a universal visual language without oversimplifying cultural significance.
T'aqwiy: Type of Research: Cultural visual translation and brand communication
Objectives: To explore how prehistoric, non-verbal cultural heritage such as Huashan rock art can be transformed into a visual language accessible to contemporary audiences.
Methodology: Image analysis, symbol deconstruction, and graphic experimentation were used to reorganize figures, rhythms, and spatial relations from the original rock art.
Tools: Graphic design software, visual analysis, and layout prototyping.
Participants: General public and non-specialist viewers.
Results: The study shows that reducing textual explanation while emphasizing visual rhythm lowers cultural interpretation barriers.
Insights & Impact: The project offers a transferable approach for visual communication of cultural heritage in modern contexts.
Kallpachay: The inspiration stems from the desire to bridge the temporal and cultural divide between contemporary audiences and the 2,000 years old Huashan Rock Art, a UNESCO World Heritage site. The project was motivated by the need to make ancient cultural heritage emotionally resonant and visually accessible to modern viewers, while preserving its authentic significance. The design draws inspiration from the ritual scenes and stacked stone compositions of the original rock art, reinterpreting them through a minimalist and systematic visual language.
Llamk'ay Pacha: The project was developed between February 2025 and November 2025. Research and design were conducted at Zhejiang Sci-Tech University. The project is based on the Huashan Rock Art site in Chongzuo, Guangxi, China, and was produced as a visual communication proposal for the Huashan Rock Art Festival.
Purichiy Puriy: This poster series translates the visual logic of Hua shan rock art into a contemporary graphic language. Viewers do not need prior historical knowledge; meaning emerges through observation. Symbols are enlarged, fragmented, and re-composed to guide the eye across the surface. Through contrast, repetition, and negative space, the posters simulate the act of discovering images on a cliff, turning viewing into a slow, participatory reading experience that strengthens cultural memory through visual engagement.
Huñu Runakuna: Team Leader: Xuguang Zhu
Team Leader: Chao Yang
Designer: Lin Shi
Designer: Linlong Qin
Designer: Yilin Wang
Designer: Ying Xu
Designer: Yaying Mao
Designer: Mengsheng Wang
Designer: Yichen Zhu
Designer: Yan Huang
Team Leader: Hongmei Wu
Siq'i Hayñikuna: Image #1: Creator Lin Shi, Vertical Poster of Huashan Rock Paintings, 2025.