Bitter Plus Sweet Ruwana Kaq: Wakichisqa Riqsichiy by Liying Wang

Bitter Plus Sweet Ruwana Kaq: Wakichisqa Riqsichiy by Liying Wang is a highly esteemed winner of the very prestigious 2026 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2026

Bitter Plus Sweet Ruwana Kaq: Wakichisqa Riqsichiy

by Liying Wang

Client: Liying Wang

A' Design Award Fierru Premiu Winner in Shuyu Category

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Colors

The Design

About Bitter Plus Sweet Ruwana Kaq: Wakichisqa Riqsichiy

Bitter plus Sweet nisqa wakichisqa riqsichiynin, iskay ñawiwan qhawana monograma nisqawan kaphi ruway sumaqchayta musuqmanta yuyaymanan. Kaphipa iskayninmanta hamuq yuyaywan, kallpata llampuywanpas tupachispa, ruwaykuna geometrico sunquta marca qallariq qillqakunawan hukllachan. Structural B nisqaqa hayaq wayk'usqata riqsichin, S nisqataq misk'ita willakun. Sinchi yupay grillanpi ruwasqa, kay wiñapaq atiq logoqa Espresso Ch'umpi Sage Q'omerpiwan organico llimphikunata llamk'achin. Kay ñanqa industria kutichinakuqkunata t'aqwin, ranticheqkunata pakasqa qhawana willakuywan kusichispa.

The Recognition

About the A' Design Award Fierru Premiu

Bitter Plus Sweet Ruwana Kaq: Wakichisqa Riqsichiy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Bitter Plus Sweet Ruwana Kaq: Wakichisqa Riqsichiy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Bitter Plus Sweet Ruwana Kaq: Wakichisqa Riqsichiy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The identity utilizes a double read principle, integrating a geometric heart with the brand initials. The left side forms a structural letter B representing the intensity of bitter roasts, while the right side forms a letter S for sweetness. Built on a mathematical grid, the logo ensures timeless scalability across physical and digital mediums. The palette of Espresso Brown and Sage Green avoids industrial platitude, offering an organic feel that appeals to craft focused consumers.
Dimensions & Packaging: This identity is built to ensure pixel perfect translation across digital screens and physical print. The logo is delivered in scalable vector formats and high resolution raster files. Brand guidelines define minimum sizing and clear space rules to guarantee legibility on applications ranging from small paper espresso cups to large storefront window decals and embroidered employee uniforms.
Tags: Brand Identity, Logo Design, Coffee Shop, Geometric Design, Corporate Identity, Minimalism, Visual Communication
Production Technology: The design was developed using professional vector-based software, such as Adobe Illustrator and Figma, to ensure infinite scalability without loss of detail. A strict mathematical grid system was applied to the monogram to maintain perfect proportions across various applications, from small-scale social media icons to large-scale storefront window decals and embroidered textile merchandise.
Design Challenge: The hardest challenge was balancing rustic coffee tropes with a modern, socially-driven craft aesthetic. Internally, blending a rigid 'B' and 'S' into a recognizable heart required extensive iteration to avoid forced geometry. Externally, production constraints dictated the logo must remain legible across diverse media, from low-fidelity stamp printing on recycled packaging to crisp digital app icons, demanding strict, uncompromising adherence to the mathematical grid.
Research: Exploratory research aimed to define modern craft coffee aesthetics. Methodology included visual audits of 15 local competitors and comparative testing of logo concepts. Data was collected via random surveys with local coffee drinkers. Results showed a 75 percent preference for organic geometries over industrial tropes. Insights revealed consumers crave hidden narratives, directly impacting the dual B and S heart design. This approach elevates brand business equity and modernizes local coffee culture.
Inspiration: This project was inspired by the intrinsic duality of the coffee experience: the balance between strength and softness. The motive was to create a symbol conveying both technical precision and human warmth. Research into geometry and minimalist monograms led to a heart shape constructed from the letters 'B' and 'S'. The goal was to reward observant customers with a hidden narrative, moving beyond traditional coffee tropes toward a sophisticated, modern craft aesthetic.
Project Duration: The project started in December 2025 in California, U.S., and finished at the end of February 2026.
Operation Flow: The brand interacts with customers through a discovery phase; the realization of the hidden letter B and letter S initials follows the initial recognition of a heart symbol. This engagement builds brand equity.
Image Credits: Image #1: Creator Liying Wang, 2026.
Image #2: Creator Liying Wang, 2026.
Image #3: Creator Liying Wang, 2026.
Image #4: Creator Liying Wang, 2026.
Image #5: Creator Liying Wang, 2026.