Destination Paris Bercy Marka Rikchaynin by Fanny De Bray

Destination Paris Bercy Marka Rikchaynin by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2020

Destination Paris Bercy Marka Rikchaynin

by Fanny De Bray

Client: Made For You

A' Design Award Fierru Premiu Winner in Shuyu Category

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Colors

The Design

About Destination Paris Bercy Marka Rikchaynin

Destination Paris Bercy nisqaqa huk rikuchiy (visual identity) kasqanmi, Paris Bercy suyupi huñunakuykunapaq ruwasqa. Kay rikchayqa Paris Bercy suyuta rikuchin, maypichus llamkaqkunapas, tukuy runakunapas huñunakuykunata ruwayta atinku. Kay yuyayqa purisqamanta qillqasqa diariokunamanta, samay p'unchawkunapi apachikuq postal-kunamantam hurqusqa kanku. Logotipoqa pasaporte sello hina imprentasqa kachkan, chaymi hatun sumaq kayninta rikuchin. Sapa yanapaqkunataqmi huk logotipowan rikuchisqa kachkan, sello rikchaqwan, chaynapi tukuy yachaykunata huk sutipi tantarisqa kachkan. Azul, yuraq, puka qichwakunaqa (border) ñawpa airmail sobres nisqakunata, francés sumaq kaynintapas yuyarichin. Kay rikchayqa qhatuy karta (business card) nisqapi, huk libritupi, chaynallataq huk web sitiopi churasqa kachkan.

The Recognition

About the A' Design Award Fierru Premiu

Destination Paris Bercy Marka Rikchaynin A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Destination Paris Bercy Marka Rikchaynin sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Destination Paris Bercy Marka Rikchaynin yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
Dimensions & Packaging: Business card : 85 X 55 mm
booklet : A4
Tags: event, business, graphic design, paris
Production Technology: Logo
Business card
booklet
Web site
Inspiration: The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
Project Duration: Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
Team Members: Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer)
Image Credits: Photographe : Maxime Huriez