Burunsi Pilluchina · 2015
Lithuanian Vodka Gold Vodkapa Pʼisquynin Diseño
- A' Design Award Burunsi Premiu 2015 in Pilluchina
- CLIENT: Stumbras
- Estimated Number of Design Views: 23,852
- Verification code A55CCDFFD1 · Verify this award
Colors
About Lithuanian Vodka Gold Vodkapa Pʼisquynin Diseño
Chʼuyakay sutʼikay ima aswan hatun kayninkunam vodkapa allin kayninta rikuchin. Paykunatan qawarichina karqan Lituania Vodka Gold musuqmanta marcawan ruwakusqanpi – Lituaniapi vodka qhatupi umalliq. Chayllatataqmi llaqtanchispa sapaq kayninta yaykuchirqanku – Lithuanian Vodka sutinmi chayta mañakurqan. Ayllu runapa cheqaq motivonkuna kunan pachaman tikrakurqan, chʼusaq hinaspa mana harkʼasqa composiciónman. Ñawpaq etiquetapa hatun kaynin pakasqa kaptin llanpu, tʼuqusqa sumaq churay ruwasqaqa, qoriqe aswan sumaq hina llipiykachan kunan.
About the A' Design Award Burunsi Premiu
Lithuanian Vodka Gold Vodkapa Pʼisquynin Diseño A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Lithuanian Vodka Gold Vodkapa Pʼisquynin Diseño sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Lithuanian Vodka Gold Vodkapa Pʼisquynin Diseño mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.
Press Kit
- Unique Properties
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Dimensions & Packaging
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Tags
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle, transparent label and flexographic print.
- Design Challenge
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Research
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Inspiration
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - Project Duration
- "Lithuanian vodka Gold" was updated in 2014.
- Operation Flow
- Pure and clear label design communicates the same properties of the product.
- Image Credits
- Edgaras Marozas
