M — N Associates nisqap Leman Jewelry Marca Ruway hinaspa P'akina diseñon

M — N Associates nisqap Leman Jewelry Marca Ruway hinaspa P'akina diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2020 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiShuyu· 2020

Leman Jewelry Marca Ruway hinaspa P'akina

M — N Associates rurasqa

Mañakuq: Leman Jewelry Vietnam

Shuyu T'aqapi A' Design Award Qullqi Premiu Atipaq

64,835

Taripasqa Premio Atipaq

#89734 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Leman Jewelry Marca Ruway hinaspa P'akina nisqamanta

Leman Joyas nisqapaq musuq identidadpa rikuy allichayninqa huk hunt'asqa musuq sistema karqan, lujo, sumaq, sofisticado hinaspa minimal sentimientota rikuchinapaq. Musuq logoqa Leman llank'ay ruwayninmanta inspirasqa karqan, paykunapa haute couture diseño servicionmanta, tukuy diamante formakunata huk estrella-símbolo icha k'anchay símbolo muyuriqninpi churaspa, huk sofisticado símbolota paqarichispan, diamantepa llimp'iyasqan efectontapas kutirichispa. Chaymanta qhipaman, tukuy collateral materialeskuna hatun allin calidad detalleswan rurasqa karqan, tukuy musuq marca visual elementokunapaq lujosonidadta resaltanapaq hinaspa qhaparchinapaq.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Leman Jewelry Marca Ruway hinaspa P'akina A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Leman Jewelry Marca Ruway hinaspa P'akina ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Leman Jewelry Marca Ruway hinaspa P'akina achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique and sophisticated diamond jewelry and trading rarest gemstones.
Tupukuna & P'istuy: 8cm x 8cm x 10cm, 11cm x 11cm x 10cm, 21.9cm x 5.4cm x 5cm, 22cm x 28cm x 10cm.
Etiquetakuna: leman jewelry, jewerly, visual identity, branding, blue, vietnam, saigon, diamond, gold, ho chi minh city
Ruway Tecnología: Sculpted embossing special blue foil for logo, shiny metal pin to attach reversed shopping carrier straps. Italian made box packaging, silver hot stamping on texture blue paper. Nickel tag logo on premium velvet jewelry box with changeable inserts could be used for rings, earrings and necklace. Italian made plastic diamond security case with high-quality plastic box. High-quality ribbon with embossed hand writing slogan. Metal shiny lock for gifting. Lacquered deep blue box for jewelry collectors, handmade in Vietnam. Silk printed scarves inspired from logo mark.
Diseño Sasachakuy: The most challenging part was production, passing Vietnam import law and quality control, especially most of production was taking part outbound. The production was taking care very carefully to achieve what never happened before in Vietnam. For example, diamond security seal card for investment is one of the first branded one in Vietnam, high-quality like well-know GIA card, where others are still using heat pressed PP cover.
T'aqwiy: The whole creative process is a deep investigation and researching about all aspects of jewelry and gemstone market, internationally and locally. On personal touch, in order to input brand characters and signify Leman among others, the logo crafting process was a complete reflection of Leman design process for every custom creation. The logo was a Leman collection of all diamonds have been working on so far. Beside sophisticated logo mark, all other brand materials are designed based on minimalism to maintain sustainability for the brand as well as create an environment for their creation to shine.
Kallpachay: Starting with the most fundamental ring setting shape, the shape which holds the diamonds and glorifies its beauty, the cross setting. We called it the Leman Star, as the sparkle indicates that jewelry brand symbolism, Leman Star is also seen in the center of the letter E in the logotype. Around the Star, there are various types of diamond shapes crafted one by one asymmetrically. The logo grid system based on the inner grid of the round diamond cut, the most common diamond shape.
Llamk'ay Pacha: Started April 2018 and officially launched 01 June 2019 in Saigon, Vietnam
Purichiy Puriy: Leman Jewelry first came to us with a requirement of packaging system developing and outstretching a better luxurious, unique & personal system. However, what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue. Resulting a hit to jewelry market, level up Leman Jewelry to be the case study for new wave of business improvement, meeting international professionalism in retail experience. It makes customers more satisfied and expand their market wider locally and internationally.
Patentekuna: Copyrights belong to M — N Associates, 2019.
Huñu Runakuna: Creative Director: Duy — N
Project Manager: M — Lan
Producer : Quan Nguyen
Assistant : Anh Nguyen & Ngan Huynh
Siq'i Hayñikuna: Photographer : Monkey Minh
Photography Assistant : Quyen Phan
Videography : Lam Huynh