Seotun Saram Ayllu Identidad by Yangji Kim

Seotun Saram Ayllu Identidad by Yangji Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2020

Seotun Saram Ayllu Identidad

by Yangji Kim

Client: Seotun Saram

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #91596

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Seotun Saram Ayllu Identidad

Seotun Saram nisqaqa huk sirwiyq ayllu identidadninmi, pipas yanapayta munaqkunata ima yachayniyuq yanapaqkunawan tinkichin. Sutinqa manaraq allin yachaq runamanta rimarin, hinaspa sutichaykuqa nin llapallanchik pisi yachaywan qallarinchik nispa. Huk willakuy kwintuqa yachachiwanchik yanapay-tapuy ruwaykunata, manaraq yachaqkunapaq. Willakuypiqa iskay runakuna kanku: Seotun, purikuq tapukuq runa, hinallataq Gobukki, allin unaykuq ichaqa allinta ruwaq yanapaq. Q'oñi papel llimp'iy, tutamanta hawa pacha azul quyllur llimp'iy, hinaspa makiwan qillqasqa illustraciones-kuna, kaykunam rikuy sistemata ruwanku. Munayninqa yanapay-tapuyta rikuchiy allin sunquyuqta, q'uñita, hinaspa manchariyniyuqta.

The Recognition

About the A' Design Award Burunsi Premiu

Seotun Saram Ayllu Identidad A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Seotun Saram Ayllu Identidad sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Seotun Saram Ayllu Identidad mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim