Sincha-Man Sincha-Man Kamachiq Riqsichiy by Donggyun Kang

Sincha-Man Sincha-Man Kamachiq Riqsichiy by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2020

Sincha-Man Sincha-Man Kamachiq Riqsichiy

by Donggyun Kang

Client: Sinchaman

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #91597

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sincha-Man Sincha-Man Kamachiq Riqsichiy

Sincha-Man nisqaqa huk kamachiq riqsichiy programa, huch'uy carro mañay hinaspa qhatuy servicio-paq ruwasqa. Kay riqsichiyqa huk hero runa umachasqa kachkan, imaraykuchus héroe-kunaqa ancha rikuchisqa kanku paykunapa señalninkuwan. Illustracionkuna, ícono-kuna, señalkuna hinaspa qillqasqa rikch'aykuna chiri anqas siq'iwan ruwasqa, cheqan sunquyuq kayta, confianzata hinaspa utqayta rikuchinku. Huk hero halo-man rikch'akuq motivo kay temata yanapan. Kikin elementokunaqa online hinaspa offline medio-kunapipas kikillanta churasqa kachkan. Kay riqsichiyqa musuq marca-man sinchi riqsisqa kayta hinaspa allin qhawariyta qusqanta munan, achka qhatuqkuna kaq mercadopi.

The Recognition

About the A' Design Award Burunsi Premiu

Sincha-Man Sincha-Man Kamachiq Riqsichiy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Sincha-Man Sincha-Man Kamachiq Riqsichiy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Sincha-Man Sincha-Man Kamachiq Riqsichiy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
Dimensions & Packaging: Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
Tags: Sinchaman, CI, BI, Corporate Identity, Brand Identity
Production Technology: Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
Design Challenge: The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them.
Research: We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression.
Inspiration: Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
Project Duration: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Operation Flow: Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim