Fierru Shuyu · 2021
Avgoulakia Rantiy Huñu
- A' Design Award Fierru Premiu 2021 in Shuyu
- CLIENT: Zouras Farm
- Estimated Number of Design Views: 14,998
- Verification code CCE6DC2195 · Verify this award
Colors
About Avgoulakia Rantiy Huñu
¿Pichus qallarirqan ñawpaqta: wallpachu nitaq runtukuchatachu? Chayqa ñawpaq tapuymi sapa kuti kutichina, ichaqa kay kasopi huk tapuy karan ima. Huk ñawpaq mikhuna mana suyasqa chaymanta hukniray formapi mallkuyta munanki chayqa, ¿imataq necesitanki? Allinmi, ñawpaqtaqa, huk mana suyasqa rikuchiy mayqin uqharikunman. Chayqa ruwana karqan Avgoulakia marcapaq, huk kamay yuyaywan mayqin apachiyta atinman marcaq sapallanninta kunan pacha, hukniray chaymanta pukllaysapa formapi.
About the A' Design Award Fierru Premiu
Avgoulakia Rantiy Huñu A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Avgoulakia Rantiy Huñu sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Avgoulakia Rantiy Huñu yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Press Kit
- Unique Properties
- When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
- Dimensions & Packaging
- kit: paper, 479 x 1157 (mm)
- Tags
- Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
- Production Technology
- Paper. Environmentally friendly.
- Design Challenge
- Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Research
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Inspiration
- Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
- Project Duration
- The project began in 2018 and finished in 2019 in Athens, Greece.
- Operation Flow
- Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
- Image Credits
- A.S. Advertising, 2019
