Fierru Pilluchina · 2021
Psiloreitis Mishki Upyana Envoltura
- A' Design Award Fierru Premiu 2021 in Pilluchina
- CLIENT: Psiloreitis
- Estimated Number of Design Views: 18,673
- Verification code DBADB845A3 · Verify this award
Colors
About Psiloreitis Mishki Upyana Envoltura
Psiloreitis nisqaqa huk pisi kutilla ruwasqa envoltura diseñom, Gazoza mishki upyanapaq. Kay envolturaqa qanchis chunka wataña llamk'asqanta rikuchin. Sapa etiquetam huk kaq chunka watata rikuchin, 1950 watakunamanta 2010 watakunakama, sapa tiempo p'achakuna, takikuna, hinallataq teknologiawan tupasqa dibujokunata apaspa. Kay diseñokunaqa moderno patchwork hina, llimphikunawan hinaspa figurakunawan churasqa kanku. Botellaqa vidriomanta ruwasqam, etiquetataq papel funda, kausaypaq mana millay kaqta akllasqa. Sapa botellam huk sapaq estilota apan, chayrayku llapan diseñokunatapas huñuyta atinku.
About the A' Design Award Fierru Premiu
Psiloreitis Mishki Upyana Envoltura A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Psiloreitis Mishki Upyana Envoltura sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Psiloreitis Mishki Upyana Envoltura yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Press Kit
- Unique Properties
- Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
- Dimensions & Packaging
- Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company. - Tags
- Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
- Production Technology
- Glass and paper. Environmentally friendly packaging.
- Design Challenge
- The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
- Research
- Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Inspiration
- Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
- Project Duration
- The project started and finished in 2019, in Athens, Greece.
- Operation Flow
- This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.
Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish! - Image Credits
- A.S. Advertising, 2019
