UltiSante Brand Identity Ikimenyetso cy'Ubucuruzi by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2020

UltiSante Brand Identity Ikimenyetso cy'Ubucuruzi

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About UltiSante Brand Identity Ikimenyetso cy'Ubucuruzi

UltiSante ni ikimenyetso cy'ubucuruzi cyakozwe ku bw'igicuruzwa gifasha ubuzima gishingiye ku bushakashatsi bw'ubuvuzi bw'igihe kirekire. Iyi dentite igaragaza ubuhanga bushya mu bumenyi hamwe n'urukundo rw'abantu. Icyatsi kirasangirwa n'ibara ry'umukara wijimye kugira ngo bigaragaze ubuhanga bushya n'urumuri rw'ubuzima. Umuringa w'icyatsi ugaragara uva imbere y'ipaki y'umukara wijimye, ugaragaza igice cy'ingenzi cy'igicuruzwa. Ibisobanuro by'izahabu byongera icyubahiro, naho impinduka z'amabara zigaragaza inzira ikomeje yo kugera ku buzima bwiza. Iyi dentite yakoreshejwe ku ipaki, urumuri, urukuta n'igitabo cy'ibiranga ibicuruzwa.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

UltiSante Brand Identity Ikimenyetso cy'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. UltiSante Brand Identity Ikimenyetso cy'Ubucuruzi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. UltiSante Brand Identity Ikimenyetso cy'Ubucuruzi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: JBBC created the brand identity presenting the concept of scientific innovation and human care for the product with the key component found by Prof. Wang, according to his clinical research in cancer treatment field for 40 years. Prof. Wang believed the key component can improve the environment of human body and make self cure happen, leading all mankind to the ultimate health.
Dimensions & Packaging: Envelope: W230 x H120mm
Light: W400 x H560mm
Wall: W4500 x H2700mm
Catalog: W210 x H297mm
Tags: Brand Identity, Human Health, Innovation, Caring for human being, UltiSante
Production Technology: At the moment brand identity items were received, the hint of warmth, hope and sincere invitation to better life were design to delivered. The green color with the contract to deep gray inferred to successful innovation and the light of life, which penetrated slightly from inside of the deep gray envelop, showing the key component of human ultimate health brought to people. Green color slightly differs from the color people used to see in the nature and the gold gave the hint about the prestige of life. The color gradient expressed the ongoing process toward the ultimate health. Multiple concept was mixed here like entrance and spread, rational and sensitivity, giving the contrast to gain more focus.
Design Challenge: Balance among feelings of human care, the nature and innovation
Inspiration: "By creating a new category in medical field, what we are bringing to people is hope and new concept toward ultimate health for all mankind. Our ultimate goal is to free people from medicine for chronic diseases and make our body capable of cure by itself. We hope more people can join us and have more contribution to this area" said by Prof. Wang, a high profile surgeon in cancer treatment in Taiwan.
Project Duration: The project started in May 2019 and finished in Oct 2019 in Taiwan.
Operation Flow: The message delivered here was the new concept and invitation to ultimate health. Feelings of care, warmth, innovation, uniqueness, and prestige were brought to users by brand identity items.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Director: Jiunguo Yu
Designer: Huiyu Zhuang
Image Credits: Jblossom Branding Consultancy Co., Ltd