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Daikure Brand Identity Poster by JBBC Branding Consultancy

Daikure Brand Identity Poster by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Kwamamaza Competition Category.


BuronzeKwamamaza· 2020

Daikure Brand Identity Poster

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Igihembo cya A' Design Award cya Buronze Winner in Kwamamaza Category

12,920

Verified Award Winner

Verify Award Status for #101065

Colors

The Design

About Daikure Brand Identity Poster

Daikure Brand Identity ni urukurikirane rw'ama poster yakozwe ku bw'isosiyete y'Ubuyapani ikora mu nganda z'ikirenga (heavy industry). Abakozi nyakuri b'iyo sosiyete ni bo bagaragara nk'abigaragaza (models). Amaso asobanutse kandi ahamye agaragaza kwibanda no gukora umurimo mu buhanga. Imiterere y'imibiri y'abagaragaza igaragaza ubutwari mu murimo wabo. Imvugo z'amaso n'uburanga bw'amaso bigaragaza uburambe bunini n'icyizere. Itandukaniro riri hagati y'umucyo urabagirana n'ibara ry'ubururu bwijimye rishyigikira indangagaciro z'ikigo mu buhanga bwo gukora umurimo, kwitondera ibisobanuro, n'ubuhanga mu murimo. Amashusho yateguwe kugira ngo yerekane imbaraga zikomeye kandi zihamye.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Daikure Brand Identity Poster ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Daikure Brand Identity Poster biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Daikure Brand Identity Poster ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags
Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology
The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge
One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research
Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration
"Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents
Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits
Jblossom Branding Consultancy Co., Ltd

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