Blueocean Urubuga by Sixty Two is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Urubuga rwa Interineti Competition Category.

BuronzeUrubuga rwa Interineti· 2021

Blueocean Urubuga

by Sixty Two

Client: Blueocean

Igihembo cya A' Design Award cya Buronze Winner in Urubuga rwa Interineti Category

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Colors

The Design

About Blueocean Urubuga

Blueocean ni urubuga rukorera neza kuri buri gikoresho (responsive website) ruha abanyacyubahiro b'ibicuruzwa (brand owners) n'abashoramari mu kwamamaza uburyo bworoshye n'buhendutse bwo kubona amakuru y'isoko. Uru rubuga rutanga isuzuma ry'imico y'ikirango (brand personality), igenzura ry'ibiri ku rubuga (content checks), isesengura ryo kugereranya n'abarushanwa (competitor benchmark analysis), ndetse n'inama zifatika. Kwerekana amakuru mu buryo bugaragara neza (clear data visualization) bihindura amakuru menshi y'isoko mu byerekano bifasha mu gushyiraho ingamba z'ubucuruzi. Isuzuma rigufi kandi ry'ubuntu ryerekeza abakoresha ku isuzuma ryuzuye, bigatuma inzira yose yoroha. Imiterere isukuye kandi y'umwuga ikora neza kuri mudasobwa zigendanwa, tablet na telefoni ngendanwa.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Blueocean Urubuga ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Blueocean Urubuga biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Blueocean Urubuga ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blueocean's goal is to provide affordable access to market data to allow brand owners & marketers proactively build a solid business strategy, with features ranging from brand personality assessments, content checks, competitor benchmark analysis and actionable suggestions. Seamless visualization & easy experience is a key factor for brand owners & marketers to be able to understand millions of market data and get insights to help them strategize and stay ahead of competitors.
Dimensions & Packaging: Responsive Website
Tags: Blueocean, Website, UI, UX, IA, Marketing, Data, Brand, Design
Production Technology: Responsive Web
Design Challenge: The design challenges for this project included (1) creating a user friendly flow to allow users to get their brand assessment, and (2) creating complex visualizations of their brand identity that are easy to understand.
Research: No formal usability research was done during the design process, though all designs were validated through pilot tests with a number of business users.
Inspiration: Blueocean came to us with an existing offline business model. They sought our help to reduce and minimize human personnel needs by taking their services online so that they are able to expand their client base while still providing the best degree of their services.
Project Duration: The project started in October 2019 and finished in December 2019. The team members were based in Jakarta, Indonesia.
Operation Flow: Users can access the website via a laptop computer, tablet or smartphone. The design streamlines the process of getting their brand assessment by allowing users to access the short / free version that leads to the full assessment. The design of the platform is purposely clean, energetic but also professional to cater to business users.
Team Members: Angelina Tanoto
Adiatma Bani
Vilia Ingriany
Image Credits: Sixty Two
Blueocean