Bergtor Visual Identity Umwihariko w'Ishusho by Erika Baczo

Bergtor Visual Identity Umwihariko w'Ishusho by Erika Baczo is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2021

Bergtor Visual Identity Umwihariko w'Ishusho

by Erika Baczo

Client: Bergtor

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Colors

The Design

About Bergtor Visual Identity Umwihariko w'Ishusho

Bergtor ni umwihariko w'ishusho wateguriwe ikirango cy'imiryango y'igaraji. Uyu mwihariko ushingiye ku buryo bukomeye bwa gride ndetse n'uburyo bworoshye bw'imyandikire. Ibice by'imiterere (geometric elements) byongewemo ku nyuguti kugira ngo bigaragaze igisobanuro cy'izina. Inyuguti E yasimbuwe n'ibishushanyo bitatu byavuye ku mirongo y'ibanze y'umuryango w'igaraji, bigakora agashusho koroshye (pictogram). Amabara akoreshwa ni umukara n'icyatsi gikwiye (duotone), naho imyandikire nyamukuru ni Gotham. Ikirango n'uburyo bw'ishusho byakozwe mu buryo bwa vector, bityo bikaboneka mu bunini butandukanye bikoreshwa mu ikoranabuhanga no mu bicapo.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Bergtor Visual Identity Umwihariko w'Ishusho ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Bergtor Visual Identity Umwihariko w'Ishusho biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Bergtor Visual Identity Umwihariko w'Ishusho ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors.
Dimensions & Packaging: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
Tags: visual identity, modern, simple, timeless, feasibility, reliability
Production Technology: The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
Design Challenge: The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
Research: The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
Inspiration: Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance.
Project Duration: The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
Operation Flow: One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
Patents: Copyrights belong to the CEO of the Bergtor company.
Team Members: Erika Baczó
Alpár Dávid
Image Credits: Credits to: Adobe stock - main image.