Obsessive Love Urubuga Rwibirori Bya Firime by Min Huei Lu

Obsessive Love Urubuga Rwibirori Bya Firime by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Urubuga rwa Interineti Competition Category.

BuronzeUrubuga rwa Interineti· 2021

Obsessive Love Urubuga Rwibirori Bya Firime

by Min Huei Lu

Client: Academy of Art University

Igihembo cya A' Design Award cya Buronze Winner in Urubuga rwa Interineti Category

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Colors

The Design

About Obsessive Love Urubuga Rwibirori Bya Firime

Uwashushanyije yakoze umushinga wa hypothetical film festival yo kwishimira amafilime ya Alfred Hitchcock asanzwe afite ibitekerezo byiganjemo voyeurism. Igishushanyo gikurikira urudodo inyuguti zitujujwe zikurikirana abahohotewe, zikabaha kumva nyirubwite, amaherezo, imbaraga zijimye zitera voyeur kwica. Ibintu bigaragara, imikoreshereze yimikoreshereze, hamwe nuburambe bwabakoresha byose byakozwe muburyo bwa voyeur. Nka voyeurs, abumva hari ukuntu bumva bafite uruhare mubyabaye kuri ecran.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Obsessive Love Urubuga Rwibirori Bya Firime ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Obsessive Love Urubuga Rwibirori Bya Firime biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Obsessive Love Urubuga Rwibirori Bya Firime ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The hypothetical film festival project to celebrate the films of Alfred Hitchcock. The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats—all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the directors and their storytelling style.
Dimensions & Packaging: Website Dimensions:1920px X 1080px
Tags: Film Festival
Production Technology: Camera
Adobe XD
Adobe Photoshop
Design Challenge: The biggest challenge upon embarking on this project was to explore and understand Albert Hitchcock’s work on a 5 series of films. The film’s theme mainly revolves around the perspective of a voyeur. The essence of Hitchcock’s work seeks to introduce the details that the character embraced and it showcases; a pocket knife, a pair of binoculars, the victim’s photos as well as the fragrance of the target. In order to achieve the same level of depth that the film was trying to portray, part of my process was to focus on the physical attributes of the voyeur’s tools to be incorporated into my design process and innovation.
Research: The design follows a thread which is unfulfilled characters stalk victims, giving them a sense of ownership, in the end, dark empowerment motivates the voyeur to murder. The visual elements, user interface, and user experience are all designed from a voyeur perspective. As voyeurs, audiences somehow feel complicit in the events onscreen.
Inspiration: There is a prevailing obsession with voyeurism running throughout Hitchcock’s oeuvre. He knew that human beings have a fascination with watching. We are naturally nosy, curious, intrusive in our daily existence. As voyeur, audiences somehow feel complicit in the events onscreen. This project attempts to incorporate the artistic expression of Alfred Hitchcock and five chosen films in two ways–through consistent visual language and design deliverables that mesh together as an integrated system.
Project Duration: The project started in March 2019 and finished in Jun 2019 in San Francisco.
Operation Flow: This project requires extensive research, prototype testing for user’s ease as well as a lot of trial and errors. All this is to achieve a well-organized user interface for a pleasant user experience
Team Members: Min Huei Lu
Image Credits: Image #1: Photographer/Creator Min Huei Lu
Image #2: Photographer/Creator Min Huei Lu
Image #3: Photographer/Creator Min Huei Lu
Image #4: Photographer/Creator Min Huei Lu
Image #5: Photographer/Creator Min Huei Lu