Support Small Business Icyapa by Min Huei Lu

Support Small Business Icyapa by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2021

Support Small Business Icyapa

by Min Huei Lu

Client: Gong cha

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Menya Nonaha Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Support Small Business Icyapa

Aya mashusho arimo kugerageza gushyigikira resitora zaho mubaturage, uburambe abantu benshi babuze mugihe cya karantine. Ibishushanyo mbonera bigamije gukangurira abantu kwifuza icyayi no guhuza ibiryo mugihe batumije gufata ibiryo no kwerekana uburyo bwiza bwo kurya busa. Intego ni ugukora ikirango cyihariye, guhanga, hamwe nubwiza buhebuje bugaragaza ubugingo ninshingano byisoko ryibinyobwa bihebuje.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Support Small Business Icyapa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Support Small Business Icyapa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Support Small Business Icyapa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal is to make the brand more unique, creative, and high quality that represents the brand's soul and mission in the premium beverage market. During quarantine, many people missed the experience of dining out while many local and mom-and-pop restaurant businesses suffered. Gong cha wants to provoke people’s desire for tea and food pairing when they order a food take out, helping local restaurants while also providing individuals with a great eating experience at home.
Dimensions & Packaging: Poster: 8.5"x11"
Instagram: 1080px X 1080px
Facebook/Website Banner: 820 px X 312 px
Tags: Visual design, illustration, food, drinks, boba tea
Production Technology: Designed in Adobe illustration, printed on letter size poster paper. Implemented on all kinds of social media like Facebook, Instagram, and Website.
Design Challenge: Gong cha design lab learned that consumers like pairing sweet desserts with tea and pairing food like pizza or noodles with milk tea. The challenge is to showcase many different kinds of food with drinks without overwhelming the audience visually. After a few rounds of sketch and iteration, the best solutions are to use illustration to present different food categories, using real photos to show visual contrast.
Research: Gong cha design lab spearheads the design research, ideation, execution, and implementation. The designer started from research articles and blogs online, conducted three 1-on-1 interviews and online surveys, and based on the interview data I learned that many foodies love pairing different kinds of food with different kinds of drinks. A deeper understanding of consumers ' eating habits helps develop the concept for the "Support small business" campaign.
Inspiration: Due to the COVID-19 pandemic, many small businesses have had negative monetary impacts. These businesses require support which in-turn supports the local economy. During these unprecedented times, Gong Cha is making an attempt to support the local restaurants in the community.
Project Duration: The project started in August 2020 in San Francisco and the "Support Small Business advertising campaign" finished in November 2020 in California.
Operation Flow: Gong Cha California collaborates with many local mom-and-pop restaurants as well as local food chain brands like poke-bowl, and Ike's sandwiches in California. The three months "Support small business campaign" poster was posted in all the California stores, local restaurants, and on all the social media platforms.
Image Credits: Image #1,2,3,4,5: Photographer: Gong cha USA CA, LLC
Creator: Min Huei Lu ( Gong cha USA CA/ Lead Graphic designer ), Support small business, 2020.