Africolor Festival Umwihariko w'Igishushanyo cy'Ikirori by Manuela Bonnet

Africolor Festival Umwihariko w'Igishushanyo cy'Ikirori by Manuela Bonnet is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2021

Africolor Festival Umwihariko w'Igishushanyo cy'Ikirori

by Manuela Bonnet

Client: Africolor

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Colors

The Design

About Africolor Festival Umwihariko w'Igishushanyo cy'Ikirori

Umutwe w'ibitabo: Africolor Festival ni umwihariko w'igishushanyo washyizweho ku nshuro ya mirongo itatu y'ikirori cy'umuziki gikorerwa i Paris. Igishushanyo gishingiye ku gitekerezo cy'umuvuduko w'amajwi asubiramo (résonance), gisobanura ko ikirori gikomeza kumvikana mu bihe no hakurya y'imipaka. Umukino w'inyuguti ugabanya kandi ukagarukamo inyuguti z'umutwe w'ikirori kugira ngo hakorwe umuvuduko ushishikaje. Umwihariko ni umweruye, ugaragara neza, ufite amabara meza kandi unezeza. Poster yakozwe mu buryo bubiri butandukanye, imwe ari umutuku n'indi ari icyatsi. Uburyo bumwe bw'igishushanyo bwakoreshejwe kandi kuri broshuri, ifurushi z'amatangazo, poster za metero, ibendera, imifuka y'ibicuruzwa (tote bags) n'ibyanditswe kuri imbuga nkoranyambaga.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Africolor Festival Umwihariko w'Igishushanyo cy'Ikirori ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Africolor Festival Umwihariko w'Igishushanyo cy'Ikirori biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Africolor Festival Umwihariko w'Igishushanyo cy'Ikirori ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
Dimensions & Packaging: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
Tags: #musicfestival #africolor #graphicdesign #typography #visualidentity
Production Technology: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
Inspiration: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
Project Duration: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
Image Credits: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet