Clarity Umumenyetso w'Isosiyete by Jeffery Fulton

Clarity Umumenyetso w'Isosiyete by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2021

Clarity Umumenyetso w'Isosiyete

by Jeffery Fulton

Client: Clarity Innovations

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Colors

The Design

About Clarity Umumenyetso w'Isosiyete

Clarity ni umumenyetso w'isosiyete wateguwe ku bw'isosiyete ikora muri tekinoroji. Ikirango kigizwe n'ibimenyetso bibiri bikoreshwa mu gukora porogaramu (coding), bishyizwe mu mpangano y'inguni eshatu (triangle) yerekana imigendekere iganisha imbere. Ibara ry'ubururu bwijimye rigaragaza icyizere, mu gihe ibara ry'ubururu bwaka rigaragaza tekinoroji. Ubwoko bw'inyandiko Neo Sans bwakoreshejwe kubera imiterere yabwo igezweho, ihuza neza n'imfuruka zizengurutse z'ikirango. Ibisobanuro bigaragaza impinduka z'amabara (gradients) n'imiterere idasobanutse neza (abstract forms) ntibyakoreshejwe, bityo umumenyetso ushingira gusa ku mpangano zoroheje n'inyuguti zikoreshwa muri porogaramu. Uyu mumenyetso nawo ukoreshwa ku bicuruzwa by'isosiyete.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Clarity Umumenyetso w'Isosiyete ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Clarity Umumenyetso w'Isosiyete biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Clarity Umumenyetso w'Isosiyete ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release