Mountain Tea Primary Function: Ipfundikizo ry'Icyayi by Xianfeng Wu

Mountain Tea Primary Function: Ipfundikizo ry'Icyayi by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2021

Mountain Tea Primary Function: Ipfundikizo ry'Icyayi

by Xianfeng Wu

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

22,761

Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mountain Tea Primary Function: Ipfundikizo ry'Icyayi

Book Text: Mountain Tea ni igishushanyo cy'ipfundikizo ry'ibikoritsa by'icyayi. Buri gikoritsa cy'icyayi gipfundikijwe nk'ibisuwete, bituma icyayi coroshya gukoreshwa kandi bikagitera imiterere igezweho. Ipfundikizo rikoresha impapuro zikozwe n'intoki zitangiza ibidukikije, rikurikira uburyo bwa kera bwo gupfundika mu buryo bushya. Igishushanyo gifite ibipfundikizo bine byigenga bishobora guhuzwa bigakora ishusho imwe yuzuye ku murongo w'ubucuruzi. Igishushanyo cyerekana amababi y'icyayi, ibiti by'icyayi n'inyamaswa zidasanzwe zo muri Xishuangbanna mu ntara ya Yunnan mu Bushinwa, aho icyayi gihingwa. Ipfundikizo rifite ubunini bwa milimetero 280 kuri 205 kuri 70.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Mountain Tea Primary Function: Ipfundikizo ry'Icyayi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Mountain Tea Primary Function: Ipfundikizo ry'Icyayi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Mountain Tea Primary Function: Ipfundikizo ry'Icyayi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from traditional Chinese tea packaging, tea cake is wrapped like candy, which is more convenient in use and fashionable in vision.
Dimensions & Packaging: 280mmX205mmX70mm
Tags: Tea packaging, tea cakes, original, environmentally friendly, tea tree
Production Technology: Tea cake is wrapped with environmental protection hand-made paper, and then superimposed together, which is the inheritance of the ancient packaging form and an innovation.
Design Challenge: In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good.
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: This tea is produced in Xishuangbanna, an ethnic minority region in Yunan Province of China. Xishuangbanna is Chinese only tropical rain forest nature reserve, with favorable natural ecological preservation and various rare animals and plants. Xishuangbanna is renowned for tea both in China and abroad.
Looking at the tea leaf on the external packing, people feel a moving original scene, where local representative rare animals are in thearborescens tree, vivid and natural.
Project Duration: The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
Operation Flow: Four independent packaging, can be combined into a complete picture, product shelf display effect is outstanding, also reflects the growth of this tea regional cultural background.
Team Members: Wu Xianfeng