City Ambassadors School Ikirangantego Cyimyandikire by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.
IfezaAmashusho· 2022
City Ambassadors School Ikirangantego Cyimyandikire
Client: Tanya Dunaeva
Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category
Verified Award Winner
Verify Award Status for #126443The Design
About City Ambassadors School Ikirangantego Cyimyandikire
Inkuru zishimishije zihishe inyuma yumuhanda ushaje kandi ntibishoboka guhuza Umujyi numurongo umwe muto wibimenyetso byamenyekana. Mugihe yiga umujyi, ambasaderi uzaza avumbura bundi bushya, nkuko umunyeshuri avumbuye primer kwishuri. Kubaka umwirondoro, hatoranijwe igisubizo cyimyandikire, hashingiwe ku ihame rya eclecticism yimyandikire: Imyandikire ya kera yigihugu, ihujwe ninyandiko itukana hamwe nimyandikire yamenyekanye yabahanzi ba avant-garde. Igishushanyo cyamabara ni laconic-yaka umutuku.
The Recognition
About the Igihembo cya A' Design Award cya Ifeza
City Ambassadors School Ikirangantego Cyimyandikire ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. City Ambassadors School Ikirangantego Cyimyandikire biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. City Ambassadors School Ikirangantego Cyimyandikire ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
- Dimensions & Packaging
- Design can be fixed at any staff
- Tags
- Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
- Production Technology
- The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
- Design Challenge
- It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
- Research
- The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
- Inspiration
- Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
- Project Duration
- The Project was accomplished during the Summer 2021 in Moscow
- Operation Flow
- Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
- Team Members
- Leonid Slavin - tutor
Dmitry Chernogayev - curator
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