Scentwalk Primary Function: Ikimenyetso cy'Ikigo na Chao Yang, Yiyang Li and Yilin Wang

Umushinga Scentwalk Primary Function: Ikimenyetso cy'Ikigo wa Chao Yang, Yiyang Li and Yilin Wang ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IfezaAmashusho· 2022

Scentwalk Primary Function: Ikimenyetso cy'Ikigo

na Chao Yang, Yiyang Li and Yilin Wang

Umukiriya: Communication University of Zhejiang

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho

40,013

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #126459

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Scentwalk Primary Function: Ikimenyetso cy'Ikigo

Scentwalk ni ikimenyetso cy'ikigo gitekerezwa cy'isosiyete izaza ikuramo kandi ikabika ibyibukwa mu buryo bw'impumuro. Ikirango ni impine y'izina ry'ubwoko kandi cyubatswe kuva ku bitekerezo bya molekile z'impumuro, amakuru, gukura, gukusanya no kugenda. Uburyo bw'amabara bukoresha ifoyi ya feza ya holografike, ikintu gisa na feza ariko kigaragaza amabara mu rumuri, bihuza n'igitekerezo cy'uko gaze idafite ibara ariko ishobora gutera ibyiyumvo. Ikimenyetso kiragenda kandi kifashishwa n'ijwi ryihariye. Amatangazo n'ibicuruzwa bifitanye isano bireba umuntu ku giti cye, abafatanyabikorwa, umuryango n'inshuti.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Scentwalk Primary Function: Ikimenyetso cy'Ikigo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Scentwalk Primary Function: Ikimenyetso cy'Ikigo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Scentwalk Primary Function: Ikimenyetso cy'Ikigo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Ibipimo n'Ipaki: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Ibibazo Fatizo: future, graphic, concept brand, poster, experimental
Ikoranabuhanga ryo Guteza Imbere: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Ikibazo cy'Ishusho: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Ubushakashatsi: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Ibyatumye Habaho: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Igihe cy'Umushinga: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Uburyo bw'Imikorere: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Abagize Itsinda: Chao Yang
Yiyang Li
Yinlin Wang.