Sprezzatura Indangamuntu by Thanachit Chouriyagul

Sprezzatura Indangamuntu by Thanachit Chouriyagul is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2022

Sprezzatura Indangamuntu

by Thanachit Chouriyagul

Client: Thanachit Chouriyagul

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Colors

The Design

About Sprezzatura Indangamuntu

Sprezzatura ni ihuriro ryo kugurisha, club mbonezamubano, studio, akabari, nibindi byinshi. Ariko, kugirango ubutumwa bugere kubakiriya bacyo, ikirango cyacyo kigomba guhinduka kandi kigaragaza ko gikubiyemo ibintu nyabyo, imiterere nicyerekezo. Ikirangantego cyarakozwe kugirango kigaragaze rwose ikirango cya Sprezzatura, gisohokane imiterere yacyo nziza ariko ikinisha, yakira imiterere yabataliyani, kandi ifite uburyo bworoshye bwo gukoresha mubindi bikorwa bifitanye isano cyangwa ibikoresho bikenewe mugihe kizaza.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Sprezzatura Indangamuntu ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Sprezzatura Indangamuntu biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Sprezzatura Indangamuntu yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future.
Tags: branding, identity, graphic, brand identity, retail
Design Challenge: Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision.
Inspiration: Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market.

Read the Press Release