Moi Nivak Ikimenyetso cy'Ubucuruzi by Yuk Pui Cheung

Moi Nivak Ikimenyetso cy'Ubucuruzi by Yuk Pui Cheung is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2022

Moi Nivak Ikimenyetso cy'Ubucuruzi

by Yuk Pui Cheung

Client: Moi Nivak

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Colors

The Design

About Moi Nivak Ikimenyetso cy'Ubucuruzi

Moi Nivak ni ikimenyetso cy'ubucuruzi cyakozwe kubw'uwacuruza ku murongo ibintu bigezweho byo gukusanywa. Uwacuruza ahuza ubucuruzi bwihariye n'iduka ry'imyubakire, atanga buri munsi ibintu byo gukusanywa n'ibikoresho by'imyubakire biturutse hirya no hino ku isi. Sisitemu y'ikimenyetso irimo ingamba z'ikirango, itangwa ry'amazina, ibikoresho by'inyandiko hamwe n'urubuga rw'ikoranabuhanga. Imyandikire y'ibanze ikoreshwa ni Sunset Gothic, imyandikire idafite udutsiko (sans-serif), naho ikimenyetso cy'amagambo ni imyandikire yihariye yagenewe iki kirango. Uburyo bumwe bw'imyandikire bukoreshwa mu itumanaho ryose ry'ikirango kugira ngo bigume bisomeka, byoroshye kandi bigaragara neza.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Moi Nivak Ikimenyetso cy'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Moi Nivak Ikimenyetso cy'Ubucuruzi biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Moi Nivak Ikimenyetso cy'Ubucuruzi yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: moi nivak is an online retailer dedicated to curation of contemporary collectibles, carefully select daily collectibles and design items from around the world. Combining a select store and design shop, the select store opens its door to welcome arts and cultural collectible lovers from around the world.

Graphic Dpt has developed the brand identity framework to introduce moi nivak as a new player in the field. The brand system comprehends brand strategy, name, stationery and website.
Dimensions & Packaging: Business Card – W 85mm x H 55mm / PMS color digital printing
Packaging Box – W 320mm x D 255mm x H 140mm / Corrugated Mailer Box / 1-color offset printing
Tags: design select, select store, select shop, daily select, collectibles
Research: We went into research for typefaces at first. Sunset Gothic is a dexterous, workhorse sans-serif, designed by Benjamin Critton, published by Colophon Foundry. The brand's typography has signature gesture and legibility, include curvature terminals and type’s horizontal strokes, implicates the diversity of the business — a select store with collectible groceries and design products.
Inspiration: The foundation of the moi nivak brand is set off by primary typography set in Sunset Gothic. The word mark is a bespoke typeface, developed by Colophon Foundry's Benjamin Critton, with subjective mélange of a multitude of unattributed sans-serif painting styles. The typographic approach has been used throughout to provide legibility across all of moi nivak's brand communications.
Project Duration: The project started in June 2021 and finished in September 2021 in Taipei.

Read the Press Release