SP Saffron Grotesk Ubwoko Bw'icyitegererezo by Paul Robb and Moira Bartoloni

Ifeza Amashusho · 2022

SP Saffron Grotesk Ubwoko Bw'icyitegererezo

by Paul Robb and Moira Bartoloni

Igihembo cya A' Design Award cya Ifeza 2022 in Amashusho
CLIENT: S6 Foundry
Estimated Number of Design Views: 37,632
Verification code BD1072EDE7 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About SP Saffron Grotesk Ubwoko Bw'icyitegererezo

Saffron ni imyandikire ya kijyambere ya neo-grotesque sans-serif yimyandikire ifite imiterere itandukanye ya geometrike itandukanye, ishushanya ubwiza nuburinganire bwimyandikire yubusuwisi bugezweho. Imyifatire yagutse-ifunguye yateguwe kugirango itange icyerekezo gikwiye cyo kwerekana ibicuruzwa no gutumanaho. Iyi myandikire yukuri kandi yumwimerere yerekana ihinduka ryiza ryiza. Icyitegererezo kigabanijwemo ibice, hamwe na posita yerekana impeta imbere muri paki.

About the Igihembo cya A' Design Award cya Ifeza

SP Saffron Grotesk Ubwoko Bw'icyitegererezo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. SP Saffron Grotesk Ubwoko Bw'icyitegererezo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. SP Saffron Grotesk Ubwoko Bw'icyitegererezo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Press Kit

Unique Properties: Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
Dimensions & Packaging: Binder 230 x 320 x 80
Tags: Font design, Branding, Identity, Type design
Production Technology: The binder is printed in 8 colors using various stock papers
Design Challenge: The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
Research: The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
Inspiration: Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
Project Duration: Font was designed from August 2021 and was finished in December 2021
Patents: Paul Henry Robb
Image Credits: Paul Henry Robb