KGI Bank Urubuga rw'Ibanki na Frog Singapore

Umushinga KGI Bank Urubuga rw'Ibanki wa Frog Singapore ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Urubuga rwa Interineti.

IcyumaUrubuga rwa Interineti· 2022

KGI Bank Urubuga rw'Ibanki

na Frog Singapore

Umukiriya: frog Singapore

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Urubuga rwa Interineti

15,038

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #136784

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye KGI Bank Urubuga rw'Ibanki

KGI Bank ni urubuga rw'ikoranabuhanga rwakozwe ku buryo bwihuza n'ibikoresho bitandukanye (responsive), rwagenewe ibanki ifite amashami ane. Urubuga rugaragaza amakuru y'ibigo n'ay'abakiriya ku giti cyabo mu buryo bumwe buhuriweho. Igitekerezo cyoroheje mu bwiyerekane bwafashije abakiriya kumenya ibice bitandukanye by'ibanki, urwego ku rundi. Imikorere mito (micro animations) yongereye ishyiga ry'umutimanama mu mikoranire isanzwe. Amabuto y'ibikorwa (calls to action) hamwe n'ibikoresho bikoreshwa cyane byashyizwe hafi kugira ngo bifashe intambwe ikurikira. Uburyo bwo kuyobora bwongerewe imbaraga butanga umuyoboro woroshye hagati y'ibice by'amashami. Imiterere y'ikoranabuhanga y'ukoresha (user interface) yakozwe muri Figma.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

KGI Bank Urubuga rw'Ibanki ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. KGI Bank Urubuga rw'Ibanki biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. KGI Bank Urubuga rw'Ibanki yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Ibipimo n'Ipaki: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Ibibazo Fatizo: User Experience, User Interface Design, Design System, Website, Responsive
Ikoranabuhanga ryo Guteza Imbere: The user interface of this website was designed in Figma.
Ikibazo cy'Ishusho: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Ubushakashatsi: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Ibyatumye Habaho: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Igihe cy'Umushinga: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Uburyo bw'Imikorere: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Abagize Itsinda: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Abafotoye: frog Singapore, 2022