Rely on Hydrogen Umumenyerekano w'Ikigo by Guangzhou Cheung Ying Design Co. Ltd.

Rely on Hydrogen Umumenyerekano w'Ikigo by Guangzhou Cheung Ying Design Co. Ltd. is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2022

Rely on Hydrogen Umumenyerekano w'Ikigo

by Guangzhou Cheung Ying Design Co. Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

12,022

Verified Award Winner

Verify Award Status for #137134

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rely on Hydrogen Umumenyerekano w'Ikigo

Umwandiko w'Igitabo: Rely on Hydrogen ni umumenyerekano w'ikigo waremwe ku bw'irema ry'ikigo gikora ibicuruzwa by'ubuzima biva mu mazi ya hydrogen. Ikirango cyubatswe hifashishijwe inyuguti z'Ubushinwa, gishishikarizwa n'imirongo y'amashanyarazi (circuit lines) y'igicuruzwa n'ibishushanyo bya kera by'Ubushinwa bijyanye n'amazi (water hexagram). Ubugari bw'inyuguti n'uburebure bw'imirongo yifashishwa hakozwe uburinganire, bigatuma imiterere igumana kuba isobanutse kandi ihuse. Imirongo igoramye n'impembero zizingiye zitanga umumenyerekano indangagaciro y'ituze n'igezweho. Ibara ry'umukara ryuzuye n'umuhondo w'amashashi ni amabara y'ibanze. Umumenyerekano washushanyijwe mu buryo bwa vector kugira ngo bukoreshwe mu gucapa, mu itumanaho rya digitale ndetse no mu byumba by'imbere.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Rely on Hydrogen Umumenyerekano w'Ikigo ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Rely on Hydrogen Umumenyerekano w'Ikigo biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Rely on Hydrogen Umumenyerekano w'Ikigo ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
Dimensions & Packaging: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tags: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Production Technology: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Design Challenge: The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
Research: The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
Inspiration: Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
Project Duration: The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
Operation Flow: The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu