Middle of Nowhere Primary Function: Urupapuro rw'Ikosa rya Website by Yijia Xie

Middle of Nowhere Primary Function: Urupapuro rw'Ikosa rya Website by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Ifeza in Urubuga rwa Interineti Competition Category.

IfezaUrubuga rwa Interineti· 2022

Middle of Nowhere Primary Function: Urupapuro rw'Ikosa rya Website

by Yijia Xie

Client: IBM Research

Igihembo cya A' Design Award cya Ifeza Winner in Urubuga rwa Interineti Category

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Colors

The Design

About Middle of Nowhere Primary Function: Urupapuro rw'Ikosa rya Website

Middle of Nowhere ni urupapuro rw'ikosa rwa 404 rwakorewe website y'ikigo cy'ubushakashatsi. Urupapuro rwa 404 rugaragara igihe urupapuro rwa web rwasabwe rutabaho, kandi iri gishushanyo rihindura icyo gihe kikaba urugendo rujya mu bibanza byiganwa. Ahantu hagaragara hakozwe n'urusobe rwa generative adversarial network, ari icyitegererezo cyo kwiga imashini cyatojwe ku mafoto ibihumbi n'ibihumbi y'ahantu nyakuri ku isi hose. Ibisubizo ni ahantu hatabaho ahandi na hamwe. Uru rupapuro rwubatswe nka website ihuza (responsive), kandi intego ni ugutuma kuyoba kuri interineti biba ibituje kandi bishishikaje.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Middle of Nowhere Primary Function: Urupapuro rw'Ikosa rya Website ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Middle of Nowhere Primary Function: Urupapuro rw'Ikosa rya Website biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Middle of Nowhere Primary Function: Urupapuro rw'Ikosa rya Website ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Dimensions & Packaging: Responsive website construction
Tags: Machine Learning, Artificial intelligence, Website design, GAN
Production Technology: Generative adversarial network/Machine learning/UI Design
Design Challenge: It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
Research: Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
Inspiration: As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
Project Duration: 2021.11-2022.02 New York
Operation Flow: These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
Team Members: Design Lead/Art Director: Yijia Xie
Image Credits: IBM Research/Yijia Xie