Hocan Healthy Umwihariko w'Ikigo by Guangzhou Cheung Ying Design Co. Ltd.

Hocan Healthy Umwihariko w'Ikigo by Guangzhou Cheung Ying Design Co. Ltd. is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2022

Hocan Healthy Umwihariko w'Ikigo

by Guangzhou Cheung Ying Design Co. Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hocan Healthy Umwihariko w'Ikigo

Hocan Healthy ni umwihariko w'ikigo wakozwe ku bw'ikirango cy'ibicuruzwa by'ikoranabuhanga mu buzima bishingiye kuri hydrogène na oxygène. Ikirango (logo) kigabanya molekile ya hydrogène mu buryo bworoshye bw'uruziga. Imiterere y'ibintu byiza n'ibitari byiza yerekana impinduka hagati ya amazi na hydrogène, kandi igaragaza urwego ikirango kikoreramo. Ubururu bw'ikoranabuhanga bukoreshwa nk'ibara ry'ibanze, buhujwe n'imigenzo y'igishushanyo mbonera cya 3D. Ikirango gishobora kwimuka hagati y'imiterere ya 2D na 3D binyuze mu bikoresho n'inzira zitandukanye, aho kigumana ubushobozi bwo kumenyekana. Uburyo bw'igishushanyo bwubatswe mu buryo bwa vector kugira ngo bukoreshwe mu bitabo bicapwa ndetse no mu bikoresho by'ikoranabuhanga.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Hocan Healthy Umwihariko w'Ikigo ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Hocan Healthy Umwihariko w'Ikigo biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Hocan Healthy Umwihariko w'Ikigo ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a provider of hydrogen and oxygen health technology industry, the upgraded 'Hocan healthy' is concise, modern and full of technology in the overall visual effect. With the increasing role of three-dimensional dynamic aesthetics in conveying brand personality, not only does the logo become an image symbol of the coexistence of business and art, which highlights the brand personality, but also is more suitable for digital communication, and invisibly outputs a deeper brand awareness.
Dimensions & Packaging: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tags: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Production Technology: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Design Challenge: The most challenging part of this project was to find a suitable design language to effectively visualize abstract ideas and interpret the temperament and connotation of the brand.
Research: According to analysis, most of the brands in the same field are showing signs of disorder, slowness and weakness, and lack of brand awareness. Therefore, Hocan healthy has ushered in a comprehensive upgrade, and the new visual identity presents a three-dimensional form, establishing a strong visual anchor to describe the brand's belief in innovation and bringing consumers a modern and fresh visual experience.
Inspiration: Hocan healthy mainly develops intelligent technology products around 'hydrogen drinking water, hydrogen breathing and hydrogen health care'. In the design of the logo, we summarized the 'hydrogen molecule' into a more focused circle, showing the change process between water and hydrogen in the form of positive and negative shapes, and skillfully expressing the industrial features of the brand. Boldly use technology blue as the main color, and cooperate with three-dimensional modeling to make it significantly different from similar brands and increase consumer attention.
Project Duration: The project started in April 2021 in Guangzhou and finished in October 2021 in Guangzhou, and was exhibited in November 2021 in Guangzhou.
Operation Flow: The design creates a unified brand image system. Whether it is in the early stage, the design process, and the implementation, the brand spirit can run through, and it is inseparable from the strongest cooperation between design and craftsmanship. The new logo can continuously switch between two-dimensional and three-dimensional in terms of changes in different materials and processes, but it always remains recognizable. Its flexible three-dimensional shape is full of vitality and possibility.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu