Umushinga Jing Yin Li Igishushanyo cy'Umwihariko w'Ikirango wa Sxdesign ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.
BuronzeAmashusho· 2022
Jing Yin Li Igishushanyo cy'Umwihariko w'Ikirango
na Sxdesign
Umukiriya: Jing Yin Li
Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #137545Imigereranyo
Ibyerekeye Jing Yin Li Igishushanyo cy'Umwihariko w'Ikirango
Jing Yin Li ni ikirango cyashushanyijwe ku bw'ikirango cy'isuku n'ubwiteguzi bw'imyenda mu isoko ry'Ubushinwa. Ikirango gikozwe mu bishushanyo byoroheje by'imiterere y'imibare, ibisikari n'ibice by'ikigereranyo cy'umuzenguruko cya kane, byashyizwe mu mirongo ine. Imirongo itatu muri iyo ikora inyuguti J, Y na L, ari zo ntangiriro z'amazina y'ikirango. Ibishushanyo byashyizwe mu buryo buhamye kandi bugendanye n'ubusaze kugira ngo byerekane icyizere n'imbaraga. Ibara ry'ikirango riringaniza hagati y'umutuku n'umuhondo w'umutuku, rikaba ryerekana ibirori bya kera by'Ubushinwa by'ibikoresho bya feramika ndetse n'ibikoresho by'ubwiza bikozwe mu giti cya sandalwood itukura. Ikirango kigumana kugaragara neza n'iyo cyagabanyirijwe ku bunini bwa milimetero 6 kuri 12.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Buronze
Jing Yin Li Igishushanyo cy'Umwihariko w'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Jing Yin Li Igishushanyo cy'Umwihariko w'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Jing Yin Li Igishushanyo cy'Umwihariko w'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Ibipimo n'Ipaki
- Minimum size of logo: 6mmx12mm
- Ibibazo Fatizo
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Ikoranabuhanga ryo Guteza Imbere
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Ikibazo cy'Ishusho
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Ubushakashatsi
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Ibyatumye Habaho
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Igihe cy'Umushinga
- July to November, 2021, at Beijing, Shenzhen
- Uburyo bw'Imikorere
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patente
- Sxdesign
- Abagize Itsinda
- Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang - Abafotoye
- Sxdesign
Byatanzwe
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