Ifeza Amashusho · 2022
Sxdesign Primary Function: Ikimenyetso cy'Ikirango
by Sxdesign
- Igihembo cya A' Design Award cya Ifeza 2022 in Amashusho
- CLIENT: Sxdesign
- Estimated Number of Design Views: 45,910
- Verification code 5F2A92B8B9 · Verify this award
Colors
About Sxdesign Primary Function: Ikimenyetso cy'Ikirango
Sxdesign ni ikimenyetso cy'ikirango cyakorewe isitidiyo y'igishushanyo mbonera iherereye i Beijing, mu Bushinwa. Buri kantu kose gato k'iki kimenyetso gikurikiza igipimo cya 1:1.414, kigaha iki kimenyetso isura ihuriye kandi iteguye neza. Uduce duto tw'imishushanyo mu mpande dwibutsa ibimenyetso by'amagambo asubirwamo (quotation marks) kandi dukikije udukoni tw'uruziga two mu kimenyetso. Uko biteguwe bituma iki kimenyetso kingana impande zombi kandi bigaragaza ivuga ry'amagambo, kuyashyiraho ibimenyetso no gusobanura ururimi n'ibitekerezo. Hakoreshejwe imishushanyo igenda (motion graphics), iki kimenyetso kirashobora no gukura kikaba mu buryo gakondo bw'Igishinwa bw'izina ry'iyi sitidiyo, bihuza umuco gakondo n'igishushanyo mbonera cya kijyambere.
About the Igihembo cya A' Design Award cya Ifeza
Sxdesign Primary Function: Ikimenyetso cy'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Sxdesign Primary Function: Ikimenyetso cy'Ikirango biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Sxdesign Primary Function: Ikimenyetso cy'Ikirango ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
- Dimensions & Packaging
- It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs. - Tags
- Brand Identity, Chinese, Modern, Traditional, Orange, Language
- Production Technology
- Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
- Design Challenge
- The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
- Research
- Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
- Inspiration
- As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
- Project Duration
- Fr. November 2021 to January 2022, Beijing, China.
- Operation Flow
- The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
- Patents
- Sxdesign
- Image Credits
- Sxdesign
