Unless Agency Urubuga by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Urubuga rwa Interineti Competition Category.

IcyumaUrubuga rwa Interineti· 2022

Unless Agency Urubuga

by Fanny De Bray

Client: Unless agency

Igihembo cya A' Design Award cy'icyuma Winner in Urubuga rwa Interineti Category

15,106
Verified Award Winner
Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency Urubuga

Unless Agency ni urubuga rwakozwe nk'igice cy'umwihariko wagutse w'ikirango ku bw'ikigo gikora umurimo wo kugisha inama no gutumanaho. Urwo rubuga rwateguwe nyuma y'isesengura ry'isoko rigaragaza imigendekere, uko amasosiyete ahatanya ahagaze, n'imikorere y'urwego, ibyagejeje ku kigo cy'ikirango kigaragaza ubutumwa nyamukuru. Imirongo igize monogaramu y'ikirango ikoreshwa mu gushushanya imiterere y'imizingi ishushanyije igenzura inyandiko n'amafoto, ndetse ikanakora udushushanyo tugaragaza ibingenzi. Amabara n'amashusho bihuye n'ubwiza bw'ibidukikije ndetse n'isi y'ubutunzi, bigaragaza indangagaciro n'uburyo nyabwo bw'ikigo.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Unless Agency Urubuga ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Unless Agency Urubuga biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Unless Agency Urubuga yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.